Continuing on with this weeks theme of books, I now present you Jay-Z‘s memoir Decoded. Starting this past Monday, to up the hype factor for this book (as if Jay needed any hype), passages from the book are on display in various locations throughout New York City, Los Angeles, New Orleans, Miami and London until the books November 16 release date. The locations of the passages will correlate to Jay-Z’s musings in that excerpt:
“If in certain pages Jay-Z is talking about something related to Times Square, then those pages might be on billboards in Times Square,” said David Droga, creative chairman Droga5, the New York agency heading the campaign.”
About half of the passages will be traditional outdoor advertising, like billboards, but according to Droga there will also be some more unique placements, because Jay-Z is anything but regular. Look out for Jay-Z’s writing printed on the bottom of hotel swimming pools, on the lining of jackets in store displays and on the felt table of pool tables (pictured above).
For more information read the New York Times article.
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