DraftKings is on the move. Bost Biz Journal’s Kelly J. O’Brien detailed that 2017 has been kind to the company as they’ve creating relationships and partnerships through radio, TV and live sporting events and they’re primed and ready to make moves exceeding just fantasy sports.
Back in fall 2015, DraftKings took some heat when the New York Times reported that an employee admitted he accidentally released early data which provided information to cheat the system and win $350,000 on a rival website, FanDuel. People who take part in this high-stake game now question whether or not this self-regulating industry is a safe or fair bet.
RESPECT Magazine’s Brandon ‘Scoop B’ Robinson chatted with CBS This Morning’s Jeff Glor on the allegations that rocked the multi-billion-dollar industry. Press Play Below to view.
Two years later, DraftKings has mortgaged itself to be in good position for the foreseeable future.
On Wednesday, the private fantasy sports site made waves when it hired former CBS Corp. executive Ezra Kucharz as chief business officer. Kucharz was instrumental in strongly building the digital infrastructure of CBS Radio’s play.it through CBS local.
Some of DraftKings’ partnership agreements include Major League Baseball’s investment stake in the company, ESPN’s exclusive $250 million advertising contract and 21st Century Fox’s $250M non-exclusive advertising deal.