Roy Woods Introduces His UTU Brand

OVO artist Roy Woods has been pushing his upcoming debut album Say Less. Just over a week ago, he dropped a ‘Say Less Freestyle’ which premiered on OVO Sound radio episode 47. The freestyle was cleverly paying homage to fellow artists under Drake‘s label as well as other members of the OVO crew.

The “Instinct” star teamed up with one of our favorite photographers, The.97 (Dragan Andic) and stylist illy to highlight a lookbook of his UTU merch. Shot at Diptych Studio in downtown Toronto, the shoot is a showcase of Roy Woods’ personal brand that the young artist has been developing in the background. Today, he debuts his limited edition UTU tees to kick off the Summer. As he stays busy running his album campaign, check out the merch below and head over to UTU.Store for a purchase.

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