Hallmark just got another card writer for their Mahogany card brand. The company recently announced that the Grammy Award-winning singer/songwriter, Jill Scott will be adding her “golden and poetic” lyrics to their Mahogany line of inspired cards. The company had this to say about the collaboration of the line and Scott:
“Ms. Scott is more than a singer, songwriter and actress – among other things, she is a busy mom and wife, like many Hallmark shoppers who cherish and celebrate the important relationships in their lives, and this card collection is a reflection of that. “Through this partnership, we were able to combine Mahogany cards’ messages rooted in inspiration, positivity and cultural connection with Jill Scott’s unique, bold and soulful editorial and design vision to create a one-of-a-kind collection,” said Philip Polk, Vice President – Multicultural Strategy, Hallmark Cards.
Scott worked with the team at Hallmark to diligently select and design themes that reflected her personality which included vivid colors, natural textures and metallics. She also wrote many of the cards herself, opting for a more genuine and heartfelt message.
“The Mahogany brand is genuine, progressive and optimistic – values that are important to me and reflected in my music and poetry, and now, through my card collection. I was inspired by highlights within my own life – love, marriage, motherhood – in the writing behind these cards, and I am excited to be involved in a project that will give others another way to express their love to the people that matter most to them.”
According to AP, Scott stated that she believes selling greeting cards is needed and profitable despite sending emails, texts and messages through social media. Just recently Scott took to twitter to introduce the line to her fans:
I hope you enjoy the @Hallmark @missjillscott Collection. From my heart to yours. ❤️❤️❤️❤️ pic.twitter.com/nnESTO37W5
— ⭐Jill Scott⭐ (@missjillscott) January 25, 2017
The Jill Scott Collection is available now at select Hallmark Gold Crown stores and will feature titles for Mothers Day, Fathers Day, graduation, friendship, love and support and also a Valentines Day collection starting this month – most collections will be available throughout the year. You can get your first look at the Jill Scott Collection here.
Congratulations! Jill Scott!!!!
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