Brandon Rossi has some new heat in the street. His new ammunition? “Talk About It,” an anthem directed at the superfluous e-bragging. Flexing via social media has become fashionable courtesy of the millenial generation and Rossi is applying gangbusters to combat this faulty trend.
The Decatur, Georgia music wiz is no stranger to the music scene. Signed to the R-O-C since 2013 as a producer and writer, his early experiences in his young career helped shape him.
He had a buzz by producing and performing on his own merit, but no major label would sign him. Frustrated, he stopped recording music for a year and later returned to the scene writing music for other artists. Rossi’s hard work would pay off when a producer named Low Down (wrote Mario Winans’ lyrics for I Need a Girl 1and 2 featuring Diddy, Loon, Ginuwine and Usher) introduced Rossi to producer Bink Dog.
No stranger to the rap and r&b game, anything that was hot in the hip hop’s golden age he probably produced it. He produced Blackstreet’s 1996 Don’t Leave Me single, Mr. Cheeks’ Lights Camera Action and Jay-Z’s 1-900-Hustler, You, Me, Him and Her, The Ruler’s Back, All I Need, andBlueprint (Momma Loves Me). Rossi went out to Virginia and spent time studying under Bink Dog’s tutelage. “He gave me my first big shot,” said Rossi. “He took me under his wing and let me record.”
Rossi used his studio time with Bink Dog as leverage with record labels and got significant interest from Jay-Z’s RocNation after his manager who was then his producer got him signed. In the next chapter of his life in the business, Rossi has sought after the guidance of Demetrius “Kinky B” Ellerbee, who has been developing him for the past two years. Also Atlanta based, Ellerbee is a respected name in the hip hop industry and has been tapped as Rossi’s new co-manager. Ellerbee has been successful in guiding lyricists in their career, most notably working with Young Jeezy from 2000-2012.. Ellerbee the former cofounder of Corporate Thugz Entertainment (CTE), will embark on a new adventure presenting Brandon Rossi to the world as his first artist on the new label.
Now that he’s signed, settled, locked and loaded…he’s not talking about it. He’s just doing! “What’s funny is I’m at a really interesting place in life right now,” Brandon Rossi told RESPECT Mag by phone. “Never been in this place before. It hurts a little but I’m extremely happy that my music is about to be released and that I get a shot at the world to receive or even rejecting my project. I’m at the place where the world is gonna hear.”
More to come. Stay tuned.
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