Some artists just work harder to promote their work, but the Cool Kids have taken it to a whole other level. To raise awareness of their album When Fish Ride Bicycles, dropping next Tuesday, the Chicago duo has been giving out their own Cool Kids “Swedish Fish” candy at shows. Ridiculous? Absolutely. But from what we’ve heard of the album so far (including the standout “Gas Station” with Bun B, below) anything that gets more people to listen to this release is a service to humanity.

Via Fake Shore Drive

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