If you have a membership to VOYR you were able to view this last night, around 10pm. Luckily, for those of you that don’t, the episodes have been making their way to YouTube. Below is the latest installment of the series, enjoy.

Up every level of everything

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In one of the more bizarre marketing ideas of all time, the advertising agency GlobalHue has started a project called “Voyr” to pair with the upcoming Watch the Throne tour. The idea, at its simplest, is to give fans the ability to follow Kanye West‘s every movement as he tours the country with Jay-Z.

Advertising Age has the full story:

Sure, Kanye West fans will pay $15 for a iTunes download or hundreds of dollars for a concert ticket. But will they pay $5 a month to get a steady stream of behind-the-scenes Yeezy-oriented minutia, including his daily schedule, workout regimen and diet?

The multicultural ad agency GlobalHue is betting they will.

Voyr, the latest concept from the agency’s incubator, GHV, is set to launch Sept. 15 on the back of a forthcoming 35-city tour supporting the new album from Mr. West and Jay-Z, “Watch the Throne.” Viewers will be able to follow the tour live via webcasts for $3.99, but the normal subscription rate will be $4.99 per month for each star that appears on the online platform….

Stuff that will be available on his channel: his exercise routine; what he eats on tour and instructional videos about how to prepare those items by his personal chef; a “720-degree” concert experience; rehearsals for the show; a documentary about Kanye called — appropriately — “Me”; and his animated series called “Runaway.”

The immediate reaction has to be revulsion, right? There’s a fine line between fandom and obsession that has been horribly obscured here; interest in Kanye’s personal life has always been high, largely because he’s such an eccentric dude, but this goes way beyond any sort of conventional curiosity. I may be wrong, but it seems like the only person who would really want to know this much about Kanye West would be…Kanye West.

Picture tangentially related: AllHipHop‘s photoshop melding of Kanye and Jay-Z’s faces. Spooky.

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