JAY-Z  has added a new video to the collection that supports his thoughts behind the lyrics and videos for his critically acclaimed album 4:44.

In the latest footnote for his recent short for “Kill JAY-Z,” Hov discusses that the entire song is about killing his ego, revealing that the lyrics are a conversation between who he really is and his public persona.

“It’s really about the ego. Killing off the ego so we can have this conversation in a place of vulnerability and honesty.”

The four-minute video also features other famous celebrities including Michael Che, Chris Rock, Trevor Noah, Van Jones and Charlamagne The God discussing the conflict of dealing with the ego but it’s significance in establishing your career.

“The ego is a funny thing because it’s what gets you on the stage,” Chris Rock said. “No one becomes famous thinking ‘hey I am the same as everyone else.'”

Jay also gives his perspective on the topic revealing that he had to have the conversation with himself so that he could have a “real conversation” about life and the things he’s done, both good and bad.

“JAY-Z, the public persona, couldn’t have this conversation, he has to be removed. So it’s really Shawn Carter speaking to JAY-Z, and he has to convince him to move aside.”

But while the rapper wants to kill his ego, he reveals he can’t fully do it.

“Some of the things I’ve done, you needed me. You need a bit of your ego at some point.”

Although Jay has been completely transparent about the majority of the lyrics on his song and album regarding his family, he has yet to discuss his feud with Kanye West. Only mentioning it in song as he spits, “You gave him 20 million without blinkin’ / He gave you 20 minutes on stage, f— was he thinkin’?” many fans are wondering if his take on his former friend will be discussed next.

Check out the trailer below.

Suggested Articles:

Jaylah Sandoval On Hispanic Media: “There’s so much crossover”

Nolan the Ninja Invites Quelle Chris & Denmark Vessey for A Lesson in Modesty

Scoop B: MTV Nick Cannon’s Wild ‘n Out’s Star Justina Valentine Is A Winner Because She’s Being Herself

The post JAY-Z Talks About Letting His Ego Die in “Kill Jay Z” Footnotes [Watch] appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Rapper Talib Kweli, Hip-Hop band The Roots and MoveOn.org are working together to launch a major economic campaign in New York City tonight (June 23rd). The campaign, called “Rebuild the Dream,” aims to “protect and expand America’s middle class.”

“While big banks and other major corporations are once again thriving, countless Americans continue to face high unemployment, low wages, home foreclosures and little hope about their economic future,” a MoveOn.org rep told AllHipHop.com in a statement.

Shepherd Fairey, Van Jones, and filmmaker/actor Forest Whitaker will join in on the campaign.

Via AllHipHop

The post Talib Kweli x The Roots x Moveon.org appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.