Rappers were all over the comedy shows last night. While Compton’s own was debuting a new song on The Colbert Report, G-Unit rock 50 Cent was appearing on Late Night with Seth Meyers to talk about his newest deal: a $78 million partnership with luxury underwear brand, Frigo RevolutionWear.

50 said on Late Night:

“These $100 underwear were actually hand-created and actually hand-stitched. They have a technology in ‘em where you can put your man apples. For you to place your sack in another sack that has been [ergonomically] designed for comfort. But, you know, women they spend so much money on lingerie. It’s the right project for men.”

The rapper is not the first to work with Frigo; he follows in the footsteps of Derek Jeter, Carmelo Anthony, and Timbaland. The underwear, which will become available for $100 at Neiman Marcus, were “created to revolutionize the underwear industry by offering men optimal comfort, moisture-control and support, with style and practicality in mind.”

50 took to Instagram to brag about his new deal:

I just did a deal for $78 million for underwear. What did you muthafuckas do today? Lllllllllooooolllllllllll #Boom #FRIGO

A photo posted by 50 Cent (@50cent) on Dec 12, 2014 at 4:33pm PST

Watch the video of 50 with Seth Meyers here:

21412165414 by YardieGoals

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