FUBU’s Keith Perrin and Daymond John with LL Cool J. Photo Credit: CNNMoney

FUBU’s Keith Perrin checked in with Brandon ‘Scoop B’ Robinson on the Scoop B Radio podcast. Press Play Below To Listen!

There are a few things about the FUBU clothing brand that stood out: they had the coolest sweater vests and hockey jerseys, “Fatty Girl,” a single from the clothing line’s FUBU Compilation album was and still is THE BOMB. They had women with voluptuous bodies that are actually theirs and not surgically altered. 

Additionally, LL Cool J rocked his FUBU clothing line to the fullest and it paid off big. LL also had the coolest wardrobe on the UPN hit show, In The House.

Back in the early stages of the FUBU brand in the 90s, FUBU’s founder, Daymond John, now most recognizable from the hit show, Shark Tank, had a vision.

He stuck to it: create quality clothes at a fair price.

The Queens, NY native balanced time working full-time as a manager at a local Red Lobster restaurant and investing into the FUBU brand.

He and his Queens, NY buddies J. Alexander Martin and Keith Perrin invested into that vision by actually hand-sewing hats, and T-shirts and selling them at New York Coliseum and making a pretty penny, daily.

Their hard work would pay off. But they also got a huge mainstream co-sign from fellow Queens representer, LL Cool J.

LL Cool J recorded a 30-second ad for The Gap, where he name dropped FUBU by saying “for us, by us” in his lyrics while wearing a FUBU hat.  

The Gap fell asleep at the wheel and didn’t realize it until months later. Winner, winner, chicken dinner!

“He looked at us and saw the determination in our eyes,” FUBU’s Keith Perrin told me on Scoop B Radio.

LL Cool J was at the top of his game at the point. He was transitioning from rapping to acting.

According to Perrin, companies like Nike and Timberland were looking to do partnerships with LL. But the rapper, turned actor remained loyal to the hometown guys. “He’s from Queens just like us,” said Perrin.

Perrin vividly recounts giving LL Cool J his first endorsement check while he was on the set taping the video for his hit, “Phenomenon.”

“I went out there and gave him the check in an envelope,” he said.

“And he said: ‘what’s this?’ And I said: ‘this is the first distribution check.’ So he sits down and opens the envelope and says: ‘man, we making this kind of money from clothes?!’ It was $75,000 dollars and he says tell Damon [John]: ‘I need a red Ferrari!’ And I was like: ‘L you just got $75,000, you can put a down payment on your own Ferrari.’ But it was just an amazing thing and an amazing time and he’s a great guy, The dude is 100 percent loyal and dedicated to the brand.”

What a great story. Today, the brand is reportedly worth $6 billion. FUBU is also featured at the Smithsonian’s National Museum of African-American History and Culture.

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The post Scoop B: FUBU’s influence on 90s & 2000s culture stems from timing & LL Cool J’s The Gap commercial appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Supreme has been dropping major collaborations back to back! Now they have unveiled the latest release, which is with Timberland. The duo gives us a collection of apparel and boots.

Supreme and Timberland have come together this time to create a Field Boot, Hooded Sweatshirt and Beanie.

The hooded sweatshirt will be coming in black, blue green, red and white with vinly leather applique’ logos. The beanie’s will come in the same colorway as the hoodie with the vinyl leather Timberland logo as well.

The biggest part of this collection has to be the Field Boot. The Field Boot features a waterproof snakeskin leather upper with canvas side and suede collar padding. The boot will drop in four colorways, including white, red, brown and black.

This Supreme & Timberland collection will be starting off December. The duo has the collectiong dropping tomorrow..

It will be available at Supreme stores in NY, LA, London, and online Dec 1st. Available for Japan on December 3rd.

Supreme has been dropping some pretty serious apparel, shoes and accessories this year. They have given us Gucci tees, a collab with ANTIHERO, Barrington Levy & Jah Lyfe, Levi’s ,  The North Face and Slayer! That’s just naming a few.

Check the Supreme x Timberland collection below:

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Timbaland is currently taking his legendary beats on the road. The hitmaker is on his North American tour in support of his latest mixtape, “King Stays King”.

The Grammy Award-winning producer surprised fans with the free 18-track mixtape on Christmas Day with features from Migos, 2 Chainz, Rich Homie Quan, Young Thug, Mila J and his protege, Tink. The project also included some previously unreleased vocals from Aaliyah.

Missy Elliott, who’s been steadily making a comeback with her latest song “WTF (Where They From),” is likely to make an appearance since the two are longtime collaborators. Timbaland is also the executive music producer for Empire as well so “Cookie’s sons” may make an appearance as well.

With a total of 21 cities on the menu, Timbaland will be making stops in New York, Detroit, Chicago, San Francisco, Los Angeles and New Orleans before finishing off at LIV Nightclub in Miami.

Check out if Timbaland is coming to your city below and snag your tickets at timbalandmusic.com.

King Stays King Tour Dates
Jan. 26: Boston, Mass. | Club Bijou
Jan. 27: Pittsburgh, Pa. | Savoy
Jan. 28: Detroit | Club Blue
Jan. 29: Chicago | Studio Paris
Jan. 30: St. Louis, Mo. | HG
Feb. 1: Kansas City, Mo. | TBD
Feb. 2: Oklahoma City, Okla. | TBD
Feb. 6: San Francisco, Calif. | TBD
Feb. 7: San Francisco, Calif. | TBD
Feb. 8: Los Angeles – 1Oak/TBD
Feb. 9: San Diego, Calif. | Omnia/Parque/Fluxx
Feb. 11: Las Vegas, Nev. | Drai’s
Feb. 13: Los Angeles. Calif.| VIP Listening Event
Feb. 18: Dallas, Texas | Park Avenue
Feb. 19: Houston, Texas | Pure
Feb. 20: New Orleans, La. | TBD
Feb. 22: Jacksonville, Fla. | TBD
Feb. 26: Miami, Fla. | Studio 23
Feb. 28: Miami, Fla. | LIV

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To commemorate Black Friday, Sheikh Shoes has announced that they will be collaborating with brands Starter, New Era and Timberland, for their ‘BLK ICE’ capsule.

Starting November 20th, you can cop your favorite team’s jacket and or hat in an all black style, accompanied by reflective accents. Make your ensemble complete with some blacked out Levi’s, as well as the 6″ boot, from Timberland.

“After paying attention to last year’s Black Friday/Holiday season, I wanted to create something exciting and new for this year”, says Kenny Mac, who is Sheikh Shoes’ Head of Marketing.

If you would like to get your hands on one of all of these pieces, swing by your local Sheikh Shoes location or cop online here.

The post Shiekh Shoes partners with Starter, New Era, Timberland & more for BLK ICE Pack appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Stussy and Timberland have collaborated once again to bring us some fly boots for the winter time. The collaboration features the classic six-inch boot with white detailing on the cuff and side-zips. Check out pictures of the collaboration below and tell us what you think! The boots can be purchased on colette.

The post Stussy Collabs with Timberland on New Boots appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Timberland has been very busy this summer. They’ve broadened their fashion horizons by teaming up with international design superstars for a Fall 2012 release of two new shoes: the Nadege Winter Boot and the NM Field Boot. The Nadege Winter Boots retools Timberland’s classic 6-inch construction look by adding slices of reused fabric collected from TRAID, a British non-profit for textile recycling. The boots are the product of Timberland’s collaboration with French retailer, Collete, and each pair will be one-of-a-kind, featuring handpicked funky fabrics reworked sporadically and spaciously along each shoe. Timberland and Collete aim to keep the Nadege Winter Boot exclusive, limiting the collection to 1200 custom pairs globally, sold at select retailers. The cost of the kicks are yet to be announced.

Meanwhile, Timberland has managed to cook up another fall look in the midst of its Parisian-Americano rendezvous. The boot makers have joined forces with street ware’s deluxe retailer Stussy to debut the NM Feild Boot. The special forces inspired shoe lies at the crossroads of form and function with its a mix of waterproof nubuck and suede. The upper tone, effectively compromised by the latter mix of fabrics, is available in black, tan, and black chocolate. The shoes will be available at select retailers with a price tag of $230. Both the Field Boot and the Nadege Boot are set for a Fall release.

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