Social Media maven, Amber Rose, continues to dominate the tech world with her brand new collection of “MUVA MOJI” icons created by Moji, the worldwide leader of emoji. The roll out of over 900 new icons will have people talking as they cover every aspect of Amber’s exciting and controversial life in the public eye – from her headline-making “SLUT” and “THOT” references to her well-known love and acceptance of the LGBT community.

Quincy and Amber Rose

Amber celebrated the release of her new #MUVAMOJI collection at a red carpet event inside Dave & Buster’s in Hollywood with celebrity guests in attendance including Hip-Hop icon Too $hort, ​Actor/Model Quincy, Fitness Model/Entrepreneur Rosa Acosta, ​VH1’s Love & Hip Hop: Hollywood star Sincere Show, “Pretty Ricky” rapper Spectacular Smith, VH1’s Love & Hip Hop: Hollywood stars Moniece Slaughter and Teairra Mari, ​Gold Gang Leader Trinidad James, rap artist Safaree Samuels, Power 106 Host Yesi Ortiz, RnB artist Kevin McCall, LA artist Problem, Preacher’s Daughters star Lolly White, music producer/artist Mally Mall, music industry tastemaker Steve Lobel, and more, with the evening’s music curated by Miss DJ Bliss and DJ Duffey to close out the night.

Sincere Show, Rosa Acosta and Amber Rose

Safaree and Amber Rose

“This isn’t just an ‘in the moment’ deal for me,” says Amber Rose. “I take this very serious and am committed to leaving my footprint in the tech world. Working on this has brought out the geek in me and I’m excited for what the future holds. Most people don’t understand how the emojis that come installed with your iPhone even work. I didn’t really know either prior to working on this. But I learned that it’s impossible for anyone to create more that work like the original ones. They work in something called Unicode and Apple doesn’t even have control over how they work. This is something I think most people don’t get. We’re working to change that, but for now we have come up with the best alternative and I think these are even more fun to use in your messages,” Amber adds.

Drake’s Father Dennis Graham and Amber Rose

Oliver Camilo, Founder & CEO of Moji, says, “We believe Amber Rose is a perfect fit for our brand. We’ve been working on this collection with her for the past six months and with over 900 icons, you’ll see just how hands-on Amber was in the creation process,” notes Camilo. “This was an amazing event to celebrate all of the work we’ve done with her and it was a great opportunity for the press and her fans to see what’s she been doing and how she’s really making strides in the tech space.”

Trinidad James and Amber Rose

Mally Mall and Amber Rose

Moji has seemingly emerged as a worldwide leader in emoji by creating high quality, customized icons that are relevant to pop culture in real time. Since its inception last year, Moji has created over 13,000 icons and has collaborated with a list of notable celebrity influencers including Future, The Game, DJ Snake, Fetty Wap, Fabolous, Pia Mia, G-Eazy and many more. “We have a small, highly effective team of designers and animators that works together to create unique and relevant emojis for people to use in their every day messaging,” notes Camilo. “The products you see are just the tip of the iceberg. We have a lot more creative projects with Amber and our brand we’re excited to unveil this year.”

Amber Rose arguably continues to expand her “MUVA” empire in the social media, fashion and tech industries while making headlines as the outspoken leader of her own women’s empowerment movement.

You can download the Moji App for Amber’s MUVA MOJI collection exclusively for iOS at www.mojikeyboard.com and for Android and iOS at www.muvamoji.com

DJ Duffey, Brandi Maxiell, Amber Rose and Rosa Acosta

Yesi Ortiz and Amber Rose

Preacher’s Daughters cast member Lolly White

Amber Rose and Rosa Acosta

Amber Rose and Fan

Amber Rose Selfie Time

The post Amber Rose Rolls Out New “Muva Moji” Custom Emojis at Exclusive Hollywood Bash appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

In June 2005, Clay Patrick McBride—who’d done innumerable projects for magazines, dozens of album covers and print campaigns for multinational conglomerates—orchestrated the photo shoot which may be his defining set. “It’s still some of the best work I’ve made,” says McBride. “It’s the bar that I measure everything up against. Like, when will I do work that’s as good, better, that’s as well-executed and conceived as that work?”

On the surface, it seemed routine: to capture then Def Jam Records president Shawn “Jay-Z” Carter and his morphing Roc-a-Fella roster for the cover of XXL magazine. “I can photograph a big group like nobody else,” McBride says. “That’s my strength. I take control of situations.” Challenging himself, the photographer decided to imbue the shoot with gravitas and played up the “President Carter” angle by re-creating classic portraits from John F. Kennedy’s administration. “I’m always looking to photojournalism as a way of telling stories, because they tell stories all the time. They’re always bringing us the information.”

He thought to use the Oval Office set from the TV drama The West Wing, but in the end decided to build his own from scratch. The detailing was extravagant, down to the Roc-A-Fella logo in the carpet. Two “giant” studios were rented, one just for talent and crew and entourages, partitioned off with foam core. LeBron James showed up because, in Jay’s words, “I got reach.” Camera crews from national entertainment news outlets showed up. There was a lot of pressure. “But then you had Jay there kinda running the show,” recalls McBride. “As much as it was my photo shoot, he was the one cracking the whip, telling everybody to hustle.”

The photographer focused on capturing the perfect images; visuals that were both sacred and blasphemous—destined to inspire and infuriate. “I have to think of the people who those images might have pissed off, like any of those confederate flag–wearing, Ku Klux Klan, white supremacist, weird skinhead people,” he says. “I hope the pictures made some people think, because that’s what its intention was. It wasn’t just another picture of hip-hop. I think it was saying something about what a person’s potential is.”

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