Modeled by Paul Kimpling of the Colorado Forest Service, the Akomplice and VSOP lookbook serves to display the range of each brand’s Spring/Summer offerings, while showcasing the belief that “Simplicity is the ultimate sophistication” (Leonardo da Vinci). Visualized as a complement to the grassland and red rock desert surroundings, the lookbook vignette functions as a symbol for the brand’s connection to, and appreciation of minimalism and nature’s intrinsic symmetry. Shot in their Colorado backyard, the lookbook functions as a meditative and transportive experience for the viewer. This sentiment emanates from Mike and Patrick’s belief in a conscious balanced work approach, which is why they allow their employees ‎to have remote work periods and daily meditation.

While VSOP centers on silhouette development and material selection, the crux of Akomplice is bold and in-your-face patterns. The common thread among each brand is a sustainable approach to production. Made using organic cotton and recycled polyester, Mike and Patrick set an industry standard from a material footprint perspective. Holding to the belief that art is made when love, passion and vision are the driving forces in creation, Mike and Patrick look to other young creatives in love with their craft for inspiration. Drawing inspiration from the likes of Chance the Rapper and Kendrick Lamar, Mike and Patrick look to adjust the industry paradigm by putting passion ahead of profit.

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The post VSOP & Akomplice Spring/Summer 16 Lookbook appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.