Yet, what is often lost behind is threatrics, is Soulja Boy’s razor sharp business acumen. 

Soulja & Thomas Herd 

Bringing them to light is his business partner Thomas Herd, a Forbes Magazine columnist and the CEO of today’s fastestgrowing digital marketing agency T1 Advertising. 

Herd has the digital marketing game in a chokehold, rackingup more than 1,000 clients including LVMH, L’Oreal, RitzCarlton, and Ignite. 

Just last year alone (before Soulja was incarcerated) the twopaired for campaigns with leading shoe brand KOIO, top fastfashion brand Boohooman, and urban apparel prodigy Achill3. 

This year Big Drako has already launched a soap line with his business manager Miami Mike (skillfully timed to match increased sanitization demand due to COVID-19) and is working on expanding his digital empire well beyond music tomore brand partnerships, product rollouts, video gamereleases, and even major film features. 

Moral of the story: look out for a more focused and successfulside of Soulja Boy than you’ve ever seen before starting in 2020. 

Just like Soulja was the pioneer when it came to rap’s takeover of youtube, he wants to be the one of the first to conquer these new frontiers as well. 

The post Forbes Influencer Thomas Herd Presents Soulja Boy As America’s New Fashion Icon appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

By: Swerzie

Chattanooga, Tennessee rapper Swerzie returns with a fire new album titled B4 I ROT. Being heavily influenced by the likes of 50 Cent, Soulja Boy, Lil B, he has created an authentic sound that destined for greatness. Growing up in the streets of Cali, Columbia he is living out his real dream of becoming a a respected rapper with a rising fanbase. On his latest release, you will hear him spitting some of his most prolific as he proves to the world that he is ready for the big leagues.

On this three track project, Swerzie starts the year off strong with some impressive lyrics and dope melodies. One song that stands out the most on this release is the opening track titled “Magic”. Produced by Downtime, this particular song defines his grungy, rage like sound like never before. Some lyrics that stand out include “You be bout yours I’m about mine, you in your box I’m out mine, Swerzie up next bout time, who made the beat Downtime”. His creative wordplay stands out most on this album, showing how much he is honing in on his craft.

One thing that makes him unique as an emcee is his diverse upbringing. Growing up in Columbia, he listened to a lot of reggaeton and salsa giving him a difference approach to creating music. He may be a millennial rapper, but one thing that is for certain is that he has a talent that is undeniable. Be sure press play below to tap into some news and checkout Swerzie’s B4 I ROT project.

The post Swerzie Releases B4 I ROT Project appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Check out the CPain Beatz-produced cut below, which will presumably appear on Big Draco’s forthcoming album, How Can You Blame Me?.

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The post Soulja Boy & Ray J are “Rich N Whippin” in New Visual appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

As can be seen above, Nicki Minaj returned to Apple Music with her latest episode of Queen Radio, which featured 2019 comeback king in the running Soulja Boy — if you want to hear these two talk sex, political correctness and more, you can do so here.

During the broadcast, Nicki also premiered some new music: a remix of Lil Baby and Gunna’s “Drip Too Hard” (refashioned as “Barbie Drip”) and a remix of Meek Mill and Drake’s “Going Bad” (“Barbie Goin Bad”), the latter of which wouldn’t have been right without a shot or two at her former homies:

When you lose the Queen, niggas friendly, dog
It was just back to back like Wembley, dog
Now you all the way back up in the Bentley, dog
I turn lemons into lemonade simply, dog
Old boy and my brother tried to end me, dog

Check out both tracks below.

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The post Nicki Minaj Premieres New Music on Queen Radio appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

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The post Soulja Boy Drops New Video for “Intro” appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

As expected, Soulja Boy is looking to make big waves in 2019 following his return to center stage (thanks to recent interviews and new off-court antics….gotta respect this man’s legacy, though, I don’t care what anyone says). This week, the SODMG boss delivered a new visual for the Fuego cut “New Drip,” and a couple of newer tracks: “In My Pocket” (featuring A$AP Ferg and Asian Doll) and “Cut That Check” (the singles can be found below).

I’m expecting plenty more from Big Soulja this year. Trust.

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The post Soulja Boy Drops “New Drip” Visual (& More) appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

If you’re in your 30’s like me, you probably remember the power in this line:

Who’s the best MCs, Biggie, Jay-Z or Nas?

Add in West Coast giants like Snoop or Tupac Shakur (or countless others, debatably), it’s easy to get into a debate about who the true Rap legends are today. For those born in the 90’s (and beyond), let’s keep it a buck: Lil B, Chief Keef and Soulja Boy are the Hip-Hop trinity, whether you hate those artists or not. With that said, Soulja Boy doesn’t feel he’s been getting the respect he deserves, especially in regards to who’s had the greatest comeback last year (sorry, I still think it’s Tyga).

This leads us to this morning’s interview with The Breakfast Club, which saw Big Soulja speaking candidly on Kanye West…

I’m younger than you…I’m flyer than you, n***a. Whatever. You crying on Twitter every week about Drake? You gotta stop that s***, bruh. You look lame, bruh. You look cap, bruh… You up here supporting Trump and s***, bruh. You supporting Trump? What the f*** wrong with you, bruh? That s***’s not right.”

…Drake…

“Drake? Drake? The n***a that got bodied by Pusha-T? The n***a that’s hiding his kid from the world but the world wanna hide from his kid? Y’all n***as better stop playin’ with me… Stop playing me like I ain’t teach Drake everything he knows. He copied my whole f***ing flow! Word for word, bar for bar.”

…Migos…

“I flew them to L.A. I was the first rapper that flew them to L.A. They stayed in my house… I was in the ‘Versace’ video. Drake wasn’t even there. He was on the song. Drake ain’t even show up. I love the Migos. They’d tell you that s***… The Migos, that beat, ‘Versace,’ that was my beat! That was my beat. Go on YouTube and type in ‘Soulja Boy Teach Me How to Swag Pt. 2.’ It got three, four, five million views on that same beat. Zaytoven gave us the same beat. That’s how me and Migos met.”

…Tyga (which is how this kind of started), Lil Yachty and more. This will probably be the best thing you watch all day, so get your popcorn and press play below.

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The post Hilarious or Not, Soulja Boy is a Legend appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.