Photo by Jake Moore

Soda, hair extensions and wannabe Mentos breath mints. These are the essentials for rapper Le1f’s latest music video for his song, “Soda.”

Le1f whips his hair back and forth to minimal, “Beez in the Trap”-like production, while random guys and girls create explosive concoctions by dropping breath mints in soda pop. If you like your music videos sticky and wet, “Soda” is for you.

Check out the video below and if you like what you hear, check out le1f’s Liquid EP, which features “Soda.”

The post NEW VIDEO: LE1F – “SODA” appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Pepsi bottle shape?

Joining her fellow YMCMBers Drake and Lil’ Wayne, Nick Minaj has recently opened the lid on a seven figure endorsement deal with Pepsi. Hip-hop’s continued affiliation with beverages seems kind of ludicrous (because it is) when you consider the odd history of hip-hop and beverages, but free money is free money.  I’m predicting either “Super Taste” or “Last name beverage, first name tasty” as the first slogan. We’ll see.

(Source)

The post Nicki Minaj Has a Pepsi Deal appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.