Shot by David Robles

Far too often, traditionalists do their best to banish certain realms of the Hip-Hop genre to musical atonement. Granted, I’m all for preserving the sanctity of #BARS as if they turn us into the Black Panther when consumed, but if we want to talk about tradition–traditionally, Hip-Hop’s place is to challenge the norm–both sonically and visually. With a beautifully crafted visual shot by one of Rap’s bright up and coming videographers, illmitable, Shi Lowrein checks in with us for the first time with his new video, “No Mercy.”

Accesorized with an old school performance mic and some wavy filters by illmitable, Shi exhibts just how well-rounded his potential is in this short, but highly effective video. While Lowrein displays vocal chords, calling the 23-year-old’s vocal abilities a traditional strength would almost be a detriment to his creativity. Bending his voice in ways that may not appeal to everybody, Shi simotaneously showcases how good he’ll be when he’s able to harness everything in. Couple all of this with a sobering ability to pen relatable lyrics, and you can bet on the Vegas native realizing this potential sooner, rather than later.

Check out, “No Mercy” below and be sure to stay hip.

Shi Lowrein – No Mercy from Shi Lowrein on Vimeo.

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The post #PeepTheVisual: Shi Lowrein – “No Mercy” appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.