Channelling attentions in a single direction is clearly not RiRi‘s style. The well-rounded nature of her talents leaves no blank spaces, as she continues to balance the art of both fashion and music.

As we know, the R&B sensation previously kicked off an excellent collaboration with Puma, serving as a creative director for the major brand. Bringing this project to life, Rihanna becomes the focus of a new advertising campaign that really sets the work in motion.

The black and white clip is simple yet stylish, embracing the feel of natural beauty. Of course the fashionista applies her personal touch to the scene and this is exactly what we hoped for. If you are looking for a fresh way to work out, this apparel is definitely the answer. Check out the campaign above.

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Last night Rihanna hinted that something new was in the works for this date, yet the details were a little clouded. Previewing capturing artwork with reference to an official web link, it has now been confirmed that a new single titled “Bitch Better Have My Money“ is officially on the way.

Despite the fact that many fans anticipated a surprise album release, it is still clear that RiRi is moving in an upward fashion, applying studio time tirelessly.

Although the full track is not yet available for purchase, the “Four Five Seconds” artist, selected the Dubsmash video messaging application to tease the single, which can be downloaded from the iTunes platform.

We are yet to receive any further information in regards to an upcoming LP however, we will update you as soon as new details emerge. For now take a look at the stunning cover art creation, as we await the track in its entirety.

The post Rihanna Previews New Single & Artwork appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.