Father just released a very vibrant visual for his single “Heartthrob” and it doesn’t disappoint whatsoever.

After performing the catchy track for COLORS Berlin back in August (click here to check out the video), the ATL rapper decided to go all out with this trippy picnic-inspired music video.

Father went in depth on his inspiration for the music video with Fader: “Many of my past music videos have either been a mix of light-hearted and wicked (i.e. ‘Everybody in the Club Getting Shot’) or completely dark and fucked up like ‘Suicide Party.’ For ‘Heartthrob’ I wanted something more bubblegum-y. The production on the song is so adorable, anything else wouldn’t have done it justice. Ramez is the homie and after his work on ‘Big Emblem Benz,’ I just let him do his thing on this one. The result is something that looks more like Wes Anderson meets Toilet Paper Magazine.”

Heartthrob ???https://t.co/MVbKa4oi5N pic.twitter.com/WO2tzWYKcO

— heartthrob (@father) December 2, 2016

To go along with his newest visual, Father has also launched a brand new line of merchandise for all the Awful fans out there (click here to check it out).

Watch the Ramez Silyan directed clip below.

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The post Father Gets Colorful In His New Video For “Heartthrob” appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.