Monica ‘Thundercup’ Lin. Photo Credit: Dalia Sandoval

Popular Demand and Eyelust’s Monica Lin checks in with Brandon ‘Scoop B’ Robinson on Scoop B Radio. Press Play Below To Listen!

Monica Lin is the truth. A rising star, to say that she’s just an internet personality would be totally wrong. Better known to her Instagram and Twitter followers as Thundercup, the Taiwanese-American is a marketing director at Popular Demand, a Los Angeles-based clothing brand.

As an influencer, Lin has also worked on various collaborations with brands such as Puma, Nike and The Grammy Awards. Lin got the nickname, Thundercup when she started her streetwear blog called “Thundercup.”

Her site got much traction from Complex, MTV and more because of the exclusivity of articles and photos of notables like Young Money’s Lil’ Wayne and his TRUKFIT clothing line.

Additionally, Thundercup had her hands in internet radio. In 2015, she launched a radio show called The Plug on TheMixShow.com. The show which boasted a slew of guests like Lil Dicky was interactive and gave folks a look into the future of rising stars.

In 2018, Lin is still on the grind. Her and Kiona Stowers, a Popular Demand Colleague, launched, Eyelust, an LA based women’s eyewear brand.

2 years ago, i told my kiona (my partner in crime) “let’s create something dope for women.” today, i’m super excited + proud to announce that the @eyelusteyewear online store is now OFFICIALLY LIVE!!! ?? https://t.co/mhJAE8sauD ?⚡️ pic.twitter.com/okMqDIkUDT

— MONICA LIN (@thundercupLA) December 15, 2017

Eyelust was founded with one goal: to help every woman build the ultimate eyewear wardrobe. Through Eyelust, every girl will be able to buy fashion-forward, designer quality sunglasses at an affordable price. As two working women, Monica and Kiona both struggled to find time to hunt for good, designer quality sunglasses that weren’t overpriced.

“People think that sunglasses are only for the summer or for the beach,” Monica ‘Thundercup’ Lin told me on Scoop B Radio.

“But you can really wear them year round and it kind of just tops off your outfit.”

The duo created Eyelust to serve as a one-stop shop for sunglasses that were on-trend and affordable enough for every girl to build a collection they love.“Kiona and I personally make sure that the quality and personally go through the check list and would we wear this,” said Thundercup.

Our online store is now officially LIVE on Eyelust.com! This is 1/10 looks from our official Debut Collection featuring @kehaulanisanares. Tap link in bio to shop ? (Style: ‘Glossy’ in Pink) | #Lusties #Eyelust

A post shared by Eyelust Eyewear (@eyelusteyewear) on Dec 15, 2017 at 11:47am PST

“I think that is what sets it apart from other eyewear lines because either they are really big companies or they are just trying to sell fast fashion. We are personally curating everything and personally making sure that everything is up to our standards. At the same time, affordable I think that is what is going to help us in terms of reaching an audience and being able to be relatable to our customer.”

Monica ‘Thundercup’ Lin. Photo Credit: Mike Le

Eyelust’s Instagram, which started as a fashion inspiration page, has already garnered over 20,000 followers.

With the experience and network that the Eyelust team has, it’s a no brainer that they will be utilizing social media along with influencer and celebrity friends to help reach the goal in a short amount of time. The brand will also serve as a platform to help highlight other inspiring women.

In addition to the growing eyeglass line and running the show at Popular Demand, Thundercup is an inspiration to other Asian women. She says the feedback has been great on social media. “I get messages from young people in general but also specifically from young asian girls or students,” she said.

“And they want to know how I got into my career path and all that kind of stuff. I am happy to be able to provide a resource to these girls and to just young people, in general.”  

Added Lin:

“I really love diversity I went to international school when I was younger and I love learning about different cultures and trying new things and being able to share Asian culture and Taiwanese culture to the rest of the world is really awesome to me.”

Make sure to check out more on Monica and Eyelust by visit eyelust.com

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The post Scoop B: Monica ‘Thundercup’ Lin launches Eyelust sunglasses with Popular Demand colleague, Kiona Stowers & discusses staying true to Taiwanese roots appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

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Los Angeles-based brand Popular Demand has released its new lineup for the holidays. Since this is focused on the youth in sunny California, you won’t find that new peacoat you’ll need to keep you toasty in January, but there’s tons of dope stuff you can rock underneath your coats. Check out some samples below and see the full release here.

Also, you can watch their music video lookbook below.

The post Popular Demand’s 2012 Holiday Lookbook appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.