Thierry Guetta aka Mr Brainwash has been spending time in Palm Spring working on a large mural for Coachella. The french street artist, used large scale stencils representing Hitchock with his signature message “x is beautiful.” The artist’s drive is admirable and contributes to what sets him apart from other stencil artist such as Nick Walker or Banksy.

“I want to have fun, to have an adventure. My heart is as big as this whole space. I want to give.The most important thing is to be passionate about what you do, to love what you do, to do it with your heart. If it’s not heart, it’s not good.”

Starring in “Exit Through The Gift Shop,” a documentary of questionable validity about street art in LA, propelled him and his career forward. In the movie, his hobby for filming street artists leads him to his big break as an artist himself. Mr. Brainwash works from impulse.

“I don’t think about what I do. The most important is trying to do good. It’s about letting go. Art is freedom, that’s why it’s art. Freedom…there’s no rules, it doesn’t come with a manual.”

Read more on Mr. Brainwash and his philosophies: here

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