As we draw ever closer to the release of Young Thug‘s hotly anticipated Jeffery mixtape, 300 Entertainment chief Lyor Cohen recently dropped a bombshell. During a sit-down with Elliott Wilson and Brian “B.Dot” Miller on their Rap Radar Podcast. Young Thug will be changing his name, the moniker the industry and fans alike have grown to know and love.

“Young Thug is not going to be Young Thug anymore. His new name is going to be ‘No My Name Is Jeffery.’ ‘No My Name Is Jeffery.’ That’s his new name.”

The hosts, obviously taken aback began to chuckle, but Cohen quickly emphasized how important this transition is, urging the pair to be supportive.

“Please, respect us to actually segue and utilize his name going forward, okay? Because it’s important…”

Young Thug has enjoyed a slew since earning his position in the mainstream spotlight. After inking a deal with Brick Squad 1017 and then signing a management deal with Cash Money. He eventually found a home at Lyor Cohen’s 300 Entertainment label in 2014 where he has since remained. Cohen also announced that they are currently filming a commercial for No My Name Is Jeffery, and that once it drops, everybody will understand what exactly it is that 300 Entertainment does. We look forward to its release.

All eyes will firmly be on No My Name Is Jeffery and the rest of the 300 crew. Listen to the entire interview here.

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