Before some of your favorite major artists became major, it’s a huge possibility that they had to work their way up in a showcase or two.

In any industry, brand building is a must and in the digital era that we’re in, the look is just as important as is the balance of style and substance.

Meet Cliff Po and DJ Tarzan.

Noticing the need for upcoming musical artists to showcase their talent, the dynamic duo created, The Next Big Showcase.

Active for about four years, The Next Big Showcase is a live performance platform that gives unsigned music artists the opportunity to perform, build a fanbase and put their music out to the people in front of people and notable judges.

Meek Mill, The Breakfast Clubs’ DJ Envy, Jadakiss and Hot 97’s DJ Drewski don the list of credible names that have swarmed by to judge and participate in The Next Big Showcases happenings. Atlantic Record executives and Source Magazine have even stopped by to show love.

2015 was a big year for The Next Big Showcase’s co-Founders, DJ Tarzan, known as “The Newest Cosigner” and Cliff Po. According to records, the two’s grunt work has managed to sell out 17 of their 20 shows. The draw seems to be that their consistency has been truly a major key. The Next Big Showcase has grown to be one of the most consistent and largest artist showcase brands in the Tri-State.

More on the co-founders who are helping turn artists into household names:

 DJ Tarzan

A Newark, NJ representer, DJ Tarzan’s background began with hoops as an accomplished high school basketball player. Seeing the bigger picture, he invested in his future and began looking at music as a realistic career. Having managed local artists, DJ Tarzan familiarized himself with the inner workings of the music industry and hasn’t looked back.

 Cliff Po

A Harlem native, Cliff Po,  delved into the music industry as an artist himself. Living true to for a Harlemite who understands the hip hop culture, Po owns an in- home studio and established his own management company.

The Next Big Showcase will take place Friday August 19 at the Blue Room Lounge in Secaucus, NJ. Be sure to also check out the duo’s Henny & Redbull Podcast available via itunes.

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