In January 2016 a new movement was born as underground group MPIRE (artists Dax and Arc) joined forces with up and coming producer/MC, Doza The Drumdealer. These two Latino entities formed the NARCOTECHS in an attempt to revive the Latin hip hop sound in the urban market.  The term “Narcotechs” is a clever play on words using Narcos- meaning Latino hustlers, and the techs being short for architects. This term is very fitting for the way they move their music to the masses like narcotics. The dynamic duo is also perceived as architects in the way that they are utilizing their hustle to build their empire while establishing a strong foundation as the prominent voice for Latinos by using hip hop as their outlet.

MPIRE has worked with the likes of Prodigy (Mobb Deep), DJ Paul (ThreeSixMafia), Scram Jones, Murda Mook, and Iman Shumpert (Cavs), while DOZA has produced for Tru Life, Saigon , M1 (Dead Prez), and GRAFH. Merging both their lyrical abilities with classic New York production, including features from the legendary DJ Tony Touch, and verbal veteran AG Da Coroner, this project seeks to break boundaries and regain respect for the Spanish rap culture in a highly competitive climate – sort of like picking up where the late Big Pun left off.

The track New Day is refreshing as it brings a feeling of nostalgia for true hip hop fans. Lyrically, the NARCOTECHS are flawless and prove they are a force to be reckoned with. There is no doubt that the project set to be released will come complete with all the amenities which means there are only great things to come. Summer 16…. Everybody has to see PAPI…

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The post Peep the Visual: MPIRE & Doza The Drumdealer Present “New Day” appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.