The above photo is a tame example of what has become the norm for high profile sneaker releases.  With releases like the Jordan Retro 11 “Concord” and Nike Air Foamposite One “Galaxy” causing violence and riot conditions, Nike and Jordan Brand have come under fire.  Due to the extremely limited releases and high collectibility of these shoes, it is becoming increasingly more common for serious injuries, and even death in a few cases, to occur while in the line the night before.

Nike has finally decided to end the madness, and move to a new release approach.  The new Twitter RSVP system is set up as follows

The Twitter RSVP Process:

On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).

Once registration is open, you must Direct Message(“DM”) the store within 60 minutes. The DM must include:

– The product-specific #tag tweeted by the store

– The last 4 digits of your State/Passport/Military/School ID number

– Your shoe size (limit one).

The Twitter RSVP system is only in place for Nike Stores, so retailers like FootLocker and Finishline will still be having midnight releases.  However, since more and more of the most limited sneakers are becoming NikeTown and House of Hoops exclusives, maybe this will help cut down on that “death over designer” that J. Cole was talking about.

By the way, the Jordan Retro 12 “Playoffs” are dropping this weekend so go cop ’em if you can.

The post Nike Ends Midnight Releases to Stop Violence; Moves to Twitter RSVP System appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.