Produced by mega hit producer Zaytoven, this release is his biggest and best to date. Being heavily rooted in church and singing in the choir, he and the hit maker connect on many levels outside of rap music. In January of 2019, Lil Richye starred in Lifetime’s The Rap Game hosted by Jermaine Dupri, who dubbed his little brother’s PB3 collective as “the next Kris Kross” when they met. This experience led to him working with Zatytoven, and the rest is history.

On this video you will see the North Carolina native hard at work. One moment he is cutting hair in the barbershop, and the next he is washing the tires on a Mercedes Benz. As he goes hard in the booth to prove his worth and determination to make it big, he links up with Zaytoven and they prepare to take the music world by storm.With authentic storytelling and raw swagger, he draws musical influence from Tupac, Slick Rick and KRS ONE, J. Cole and Kendrick Lamar. Lil Richye is on his way to becoming the hottest millennial rapper in the game.

Be sure to press play below to stream his newest visual “I Want The Bag” produces by Zaytoven.