“Right there, seen my n**** get hit/He tried to run, dropped the bottle and he shattered the fifth.”

In the video, premiered by L.A. Leakers, Liife tells the story of a robbery-turned-deadly, as a crew of assailants run-up on a safehouse and commit some acts they can’t take back.

“I made ‘Blood On My Chucks’ kind of as a rendition to West Coast music,” says Liife to L.A. Leakers. “The whiny sound in the beat, the storytelling, that’s what West Coast music was always about. Growing up in Compton, all our idols told stories over dark beats and when I heard this one, I was inspired. I’m honored to be premiering it with the LA Leakers, they’ve always been a major support system for artists coming out the city.”

With a name that stands for “LIving In a Foul Environment,” Liife is a respected figure in the Compton rap community. He grew up listening to legends like Ice Cube and 2pac, and tightened up his wordplay enough to be mentioned in the same breath as neighborhood standouts like Kendrick Lamar and YG. After spending some time under the wing of artists like The Game and Chris Brown, Liife stepped out on his own in 2019, when he signed with Rostrum Records. The rhymer turned heads last summer when he dropped “Lifestyle,” which is approaching 1 million total streams, and earned his biggest hit to date with “Posing,” a sinister beat-shifting jam with an appearance from fellow Angeleno King Lil G.

Stay tuned for much more from the rising star in the near future.

Watch the video below and tell us what you think.

The post #OnTheRadar- Liife- “Blood on My Chucks” (Official Music Video) appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Photo Credits: Rostrum Records

“Liife is a one of a kind lyricist and recording artist. He speaks from his soul and wears his heart on his sleeve. I’m very excited to welcome him to the Rostrum family and to get his new music out ASAP,” says Rostrum President Benjy Grinberg.

If Liife seems familiar, it’s because he’s already worked with recognizable rap artists like Lil Wayne, Drake, and Quavo. The Compton rapper began penning rhymes at a young age and decided to pursue music as a career when he was 17-years-old.

“I chose to sign with Rostrum for a few reasons; they have a great history of artist development success with talents like Wiz Khalifa and the late great Mac Miller,” Liife said of his new label home. “Rostrum has also built a solid, independently major platform for artists like myself. I’m looking forward to working alongside Benjy and the entire team,” says Liife.

Meanwhile, Liife is currently working on his debut project that is slated for release later this year and an upcoming first single & visual is on the way.

Follow Liife on Twitter and Instagram here.

The post Compton Hip Hop Artist LIIFE Inks Deal With Rostrum Records appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.