The Swank PR Trifecta Panel featured (from left to right) Marc Glanville, Briahna Gatlin and Burrell Communication’s Dave Jackson and Tracy Anderson. RESPECT Magazine’s Managing Editor Brandon ‘Scoop B’ Robinson moderated the event. Photo Credit: Tito Garcia

In a standing room only panel, Chicago based, Swank PR’s  “The PR Trifecta” Artist, Business & Branding Partnerships in PR workshop was a hit on Friday April 21. Housed under the umbrella of the Google sponsored Lake FX Conference, the largest mid-west free conference for emerging artists and creators,executives, business execs and public relations experts were all in attendance at the Chicago Cultural Center’s 5th floor in their spacious Millenium Room.

Panelists discussed branding, their passion for the business of entertainment and music and success stories of how their clients made it.

Simply put: no brand can exist without the artist and the artist can’t be branded without great representation.

I moderated the panel which included Marc Glanville of Mosaic, Lyrical of Lyrical Eyes Management, Briahna Gatlin of Swank PR and Burrell Communication’s Dave Jackson and Tracy Anderson.

Marc Glanville, Briahna Gatlin and Lyrical dialoguing during PR Trifecta workshop at Lake FX Chicago. Photo Credit: Tito Garcia

The PR Trifecta panel addressed the multi layers of cross branding artists and brands through public relations and building partnerships.

Kevin Liles, co-founder of 300 Entertainment and CEO of KWL Management, closed out the conference with his discussion and keynote address

“What I loved about the panel was the wealth of insight on branding that so many people had no idea about,” SWANK PR’s Briahna Gatlin told RESPECT Magazine by phone. “In this digital age we need to look into the idea of making partnerships and brands apart of the formula for success.”

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The post Scoop B: Swank PR’s Trifecta Workshop A Hit At Chicago’s Google/Lake FX’s Creation Con 2017 appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Swank PR and Google’s Workshop will take place Friday April 21 in Chicago.
Photo Credit: Swank PR

I’m beyond excited to moderate Swank PR’s workshop on Friday April 21st at 1:00pm. Swank PR, in partnership with the 3rd Annual “Lake FX Chicago” Creation Con 2017 Expo & Summit presented by Google, will host a power-packed workshop entitled “The PR Trifecta” Artist, Business & Branding Partnerships in PR in the Millennium Room (5TH Floor) of the Chicago Cultural Center, located at 78 E. Washington St.The PR Trifecta panel will discuss the multi layers of cross branding artist and brands through public relations and building partnerships. No brand can exist without the artist and the artist can’t be branded without great representation.

From the business aspect to the impressions, they co-exist. One can’t live without the other.

The all-star lineup of panelists includes Brand & Lifestyle Curator/ Experiential Producer of Mosaic – Marc Glanville, Account Supervisor Engagement/Experiential at Burrell Communications – Dave Jackson, VP PR/Engagement Marketing of Burrell Communications – Tracy Anderson, Artist Management – Lyrical Eyes Management (Ashlee Bankz, Lil Durk, Tink), and Swank PR Founder and Owner –Briahna Gatlin. Lake FX Creation Con is the largest mid-west FREE conference for emerging artist and creators which Includes; A & R auditions for musicians, an interactive resource fair, free professional workshops, and free networking events. 

“I’m ecstatsic to bring this demention to Chicago,” Swank PR’s Briahna Gatlin told RESPECT MAG by phone. “Chicago has a lot of talent whether it be up and coming artists, established artitsts, executives, publicists and creatives. It’s honestly a joy to see everyone come together and strategize how we can all become even better! It is so worth it. I can’t wait until Friday.”

Renowned music/entertainment executive Kevin Liles, co-founder of 300 Entertainment and CEO of KWL Management, will deliver the conference keynote address on Friday, April 21st, 5pm in the Cassidy Theater.

The post Google & SWANK PR To Host “The PR Trifecta” Workshop At Lake FX Chicago Creation Con Summit appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.