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Lonzo Ball wants to “lead his career” with Rich Paul and Klutch Sports

Just a few months ago, the Ball brother trio of Lonzo Ball, LiAngelo Ball, and LaMelo Ball, all signed with Jay Z’s Roc Nation Sports for management and representation. While it could be speculated whether the trio would eventually sign with PUMA Hoops due to Jay Z’s title as Creative Director for the sportswear brand, Lonzo, the eldest, has decided to choose a different path with the announcement he will ultimately sign with Rich Paul of Klutch Sports per ESPN’s Malika Andrews.

Lonzo Ball is signing with Rich Paul and Klutch Sports, per @malika_andrews

"I wanted to lead my career… It was the right time to make that call." pic.twitter.com/eNdAaAoDgq

— Bleacher Report (@BleacherReport) September 14, 2020

“I wanted to lead my career,” Ball stated. “Picking my own representation — just solely as my decision — was step one in that process. For me, it was an easy call, and it was the right time to make that call.” Ball has had several different representatives since his professional career began in 2017. He previously was represented by family friend Harrison Gaines, before moving on to CAA, Creative Artists Agency, followed by Roc Nation Sports.

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Expectations for Ball were certainly high being the #2 overall pick for his hometown Los Angeles Lakers. They were prompted even higher thanks to his father, Lavar Ball, stating Lonzo was “better than Steph Curry” and deciding to not take any endorsement or sponsorship meetings and instead wearing his family’s ‘Big Baller Brand’ sneakers.

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Hopefully the 2020 – 2021 NBA season will be Ball’s best as he has recently begun to workout in preparation for it and has his eyes set on not just the playoffs, but, an award his teammate Brandon Ingram collected this year. “Once we get in the playoffs, we take it one game at a time,” Ball said. “For myself, I think Most Improved Player is definitely something I can get next year.”

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