John Varvatos has always linked his fashion brand tightly with the musical realm – from buying the historic CBGB space on New York’s Bowery and turning it into a rock’n’roll-themed store to featuring the likes of Iggy Pop and Dave Matthews in ad campaigns. Bridging out a little bit from his usual suspects of aging rockers, Varvatos has recently tapped The Roots to front his 2011 Fall/Winter ad campaign. Not merely content with swathing the four-time Grammy-winning group in his trademark punk-inspired takes on luxury tailoring, Varvatos also commissioned them to perform an original track during the campaign’s shoot at Republic Airport in New York. Luckily for fans, the dope result has been chronicled on video for all to enjoy.

Via Hypebeast

The post John Varvatos x The Roots: 2011 Fall Winter Ad Campaign appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Good things come from Converse. They created the first basketball sneaker, continue to sell one of the most classic, simple, recognizable sneaker’s on the market and John Varvatos designs for them- enough said.

We couldn’t think they could possibly get any better, but fortunately for us, they proved us wrong. Converse has come out with their second “Three Artists, One song” collaboration The first, in 2008, brought us “My Drive Thru,” an upbeat, instant hit by Pharrell Williams, Santogold, and Julian Casablancas. This summer the killer trio of Kid Cudi, Rostam Batmanglij (Vampire Weekend) and Bethany Cosentino (Best Coast) have come together to bring us “All Summer.” The track is light, airy and will instantly become your summer 2010 theme song.

The above video exemplifies the fun you should be having while listening to “All Summer.” Chill with friends in a quaint little country house, don’t worry about a thing and, most importantly, wear huge masks of your own face. Just your typical summer day.

“All Summer” is produced by Batmanglij. Download it HERE.

The post Kid Cudi + Rostam Batmanglij + Bethany Cosentino x Converse appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.