Etched in the heart of down south hip hop is 704.

His influences vary from the soulful vibe of west coast rap to hard hitting east coast hip hop, but you’ll have to travel down south to find him. You’ll discover him deep in the mix and on a mission to add his name to a particularly significant list of classics: Outkast, Goodie Mob, UGK and 8 Ball & MJG, Big Krit , T.I and many more!

Born in Charlotte, NC, 704 is truly a home grown act. The Queen City has served as not only the canvas, but the inspiration for much of his music. And as he’s worked to build his name in hip hop, he has stayed true to task; one requiring him to authentically share his story while emphatically representing Charlotte’s bubbling hip hop scene.

After amassing a series of mixtapes between 2010-2015 with several mainstreamDJ’s, he launched his own record label, Fenced In Ent and No Co-sign Records. 704 subsequently began working on his mixtape “Heart of the City” with features from several artists including,YG, Nipsey Hustle, Big Krit and Verse Simmonds. In 2016 he released a hit single “Side Chick” featuring JayWaySosa. With a laid back style and a catchy chorus, “Side Chick” became an instant hit for DJ’s and airways across the nation. Still gaining momentum, “Side Chick” has won over the new age generation of hip-hop listeners worldwide. This hit single will definitely continue to grow and listeners will be eager to see what’s next to come from 704.

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