by Levar McDonald

One of Brooklyn’s leading voices in the underground circuit I.O.D. just released a necessary track for those “Golden Era” hip hop aficionados. Retouching the classic Jaz-O & Jay Z collaboration “The Originator”, I.O.D puts a 2015 Brownsville remake with “’15 Originator (Side A).“ Going absolutely ballistic lyrically matched with the fast-paced flow with over the vintage instrumental, I.O.D. continues showcasing why he’s a force to be reckoned with in Hip Hop. Check out the record down below and stay tuned for the MC’s next moves. We’re assuming there’s a Side B to this…

The post New Music: I.O.D. Reinvents 1990 Jay Z Flow On “’15 Originator (Side A)” appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

There’s going to come a time when “mainstream” Hip-Hop will stop ignoring New York’s increasing talent all emerging from the big apple to take over the scene. I.O.D.’s newest visual for “ArmMe” further cements him as one of NYC’s most prominent MC’s, close to the level of mass appeal. Produced by Charlie Vox and jointed-directed by Folklord + Cypher League, “ArmMe” is a lyrical rampage where I.O.D. gives two middle fingers to the beat and spits sharp, braggadocio lyrics. From modeling for the New York Yankees and Mishka, to performing with some of your favorite NY artists in the city, stop sleeping on the Brooklyn renaissance. Watch the eerie visual for his latest drop since “Ebola” right here.

The post New Video: I.O.D – “ArmMe” appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

I.O.D., a Brownsville MC emerging within New York’s highly competitive Hip-Hop scene, has decided to drop a new record, “Ebola”. Produced by Gordon and directed by 2Ri, the record capitalizes on the news scare and numerous negative connotations the alleged disease carries in its name, translating that same ideology and capturing it within the subject matter of his lyrics. Specifically the first verses all touch upon numerous things that bother him on a normal day basis. Here’s what the young MC had to say about the video:

Really take my art in and make your own truthful opinion about what you hear and see and not judge it solely off of a controversial title. And that they should also do their own research and formulate their own thesis on the issue of Ebola. For me tho it’s art it’s suppose to make you feel something. What you feel is up to you.

In all, I.O.D. aims to help spark your mind to alleviate yourself of anything you find detrimental to being the real you. With cosigns ranging from Ebola awareness organizations to members of Pro Era, not to mention a huge billboard of him on 34th street as part of the #Re2pect campaign, I.O.D. is sure to have a bright future ahead of him.
Check out the eerie tune below and let us know what you think!

The post New Video: I.O.D. – Ebola appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.