With the success of Drizzy’s fashion attire, the OVO imprint has become more than a label.

Having already established a foundation through pop-up shops and online platforms, it is not surprising that a summer collection is on the horizon; actually set to launch at the Toronto store today.

There is no doubt that the new apparel will reflect all things Drake, giving WOES a chance to step into the rappers world, and more importantly cop the swag in its entirety. If you are not sure what to expect, it appears the designs reflect a more classic, minimal approach this time, of course absorbing the album tone along the way.

A Twitter announcement made this clearer, as we were given a taste of the upcoming releases; a neutral assemble fit for the summer season.

Peep the preview below, and don’t forget to hit up the Flagship store June 20th or as an alternative, the clothing line can be purchased online from June 24th.

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You probably won’t come across a more interesting project than this one.  

Known for his signature Pu®ple Label remixes, DJ Touch Money is at it once again. This time around, he does something a little different than usual. 

Drake and Kendrick Lamar dropped two of the hottest albums of 2015, so far, with If You’re Reading This, It’s Too Late and To Pimp A Butterfly. Not only does Touch Money add his stamp to these projects, but he also mashes them up in a way that is unlike anything else you’ll hear. 

If you’re a fan of these albums, as well as fan of chopped & screwed music, If You’re Reading This, It’s Too Late To Pimp A Butterfly is definitely something you want to add to whatever you play music on.

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So Drake announced a tour, a new track, and a release date for “If You’re Reading This It’s Too Late” all on a Monday. On Twitter, he announced the 6-city Jungle tour where he will be hitting the stage with Future. The dates for the tour are:

5/24 Houston, TX – Toyota Center
5/27 Detroit, MI – The Palace of Auburn Hills
5/29 Chicago, IL – United Center/All State Arena
5/31 Montreal, Quebec – Bell Centre
6/02 Toronto, Ontario – Air Canada Centre

Drake also announced that his Number 1 album “If You’re Reading This It’s Too Late” will be hitting shelves on April 21st. The album dropped digitally on iTunes in February, and is now being released physically with two additional tracks. The bonus tracks, “How About Know” and the newly released “My Side”. Drake sings of relationship woes as he croons to his lady and tries to tell his side of the story. Get into the track below.

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The success of Drizzy’s album already speaks for itself, moving 495,000 copies in its first week, a movement respected by many acquaintances in the game. Although the “If You’re Reading This It’s Too Late“ project has already hit the industry worldwide, recognized immediately by the distinctive cover art, we are yet to see the LP land in stores.

Needless to say, The OVO frontman has fans holding onto his every word, whether he is lighting up arenas or dropping something fresh for the streets. We can therefore expect even greater results April 21st, as 6 God releases the complete LP we’ve all been waiting for.

And if this isn’t enough for Drake’s Woes, the presentation will also include two additional bonus tracks titled “How About Now“ and “My Side.”

Be ready to throw some bands on the physical copy dropping in the upcoming month, as Drizzy heats up the industry on another level, yet again.

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Drake’s IYRTTITL mixtape is still running the Billboard’s R&B/Hip Hop Songs Charts & his song “Madonna” was chopped & slopped by OG Ron C & received an additional verse. The second verse on “Madonna” continues Drake’s story on his night out with his female friend. Give it a listen here.



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Drake‘s features on tracks like “Only” and “Blessings” and his release of If You’re Reading This It’s Too Late have allowed the Young Money rapper to have 14 different tracks on the Billboard Hot 100 at once. With this accomplishment Drake ties the record with The Beatles. To see what tracks got the 6 God here, peep below.

No. 16, “Only,” Nicki Minaj featuring Drake, Lil Wayne & Chris Brown
No. 17, “Truffle Butter,” Minaj featuring Drake & Lil Wayne
No. 26, “Energy”
No. 49, “Tuesday,” ILoveMakonnen featuring Drake
No. 52, “Legend”
No. 58, “10 Bands”
No. 68, “Blessings,” Big Sean featuring Drake
No. 70, “Know Yourself” (debut)
No. 81, “No Tellin’ ” (debut)
No. 82, “Preach,” featuring PartyNextDoor
No. 83, “6 God” (debut)
No. 84, “Used To,” featuring Lil Wayne
No. 95, “Now & Forever” (debut)
No. 97, “6 Man” (debut)

The post Drake has 14 Simultaneous Tracks on the Billboard Hit 100, Ties Beatles Record appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Leave it up to Drake to drop an entire mixtape in the late hours of the night and still crash the Internet.  Dropping the highly speculated mixtape just after 11:00 PM on Thursday night really came as no surprise. As the self proclaimed “6 God” does so well, the new music sent everyone into an OVO overload resulting in a crashed Soundcloud, iTunes, Sharebeast and of course many clogged timelines.

The mixtape, hinted at by Toronto Raptors guard DeMar DeRozan and fellow TDot rapper P. Reign weeks ago, comes hours after Drake himself released a 15 minute short film entitled “Jungle.” The short film follows Drake around his hometown of Toronto, showing us the ins and outs of what looks to be an average day in his hectic life. The film also teases a few of the tracks featured on the mixtape, naturally generating excitement for the tape’s imminent release.

The title, If You’re Reading This It’s Too Late, actually brings up more questions than answers. At first glance, it would seem as if the title is a warning to his competition. If they themselves are reading the album cover/hearing the mixtape, their fans are too. Drake has made it clear on multiple occasions how easily he feels he could snatch away other rappers’ fan bases on the turn of a dime. This makes sense seeing as a lot of Drake’s so-called competition are all dropping projects in 2015. Kendrick Lamar, Kanye West, A$AP Rocky, Wale, and Meek Mill among others, have plans to release albums this year.

Although that makes sense, let’s look a bit deeper. In the midst of this Birdman and Cash Money versus Lil Wayne debacle, Drake finds himself in a weird spot – caught between loyalties to his major label and the man that catapulted his career to the next level. Though Drake has shown loyalty to Cash Money Records and Birdman, he is undeniably riding with his mentor and idol, Lil Wayne. As Wayne has expressed on his recent mixtape, if he leaves Cash Money, he is bringing Young Money with him; more specifically, Drake and Nicki Minaj. The title of the tape could very well be a warning not to his competition but to Birdman and the administration of Cash Money. This would technically count as Drake’s fourth major release in a four album deal with Cash Money therefore concluding his “required” commitments to the label. When Birdman and the rest of Cash Money’s executives read the project’s title, it is already too late and Drake along with the rest of Lil Wayne’s loyals are out the door.

Unlike Wayne’s latest tape, Drake refrains from speaking on the Cash Money issue and keeps things status quo. The probability of die hard fans reading between the lines and finding subliminals throughout the 17 tracks is likely but as of yet, he seems to keep things quiet. What he doesn’t hold back from speaking on, however, is his feud with former Young Money label mate, Tyga. The bars on “6PM in New York” sharply address the comments Tyga made a few months back. He confidently raps over the Boi-1da beat “I heard a lil lil homie talking reckless in Vibe / Quite a platform you chose, you shoulda kept it inside / Oh you tried, it’s so childish calling my name on the world stage / You need to act your age and not your girl’s age.” Sorry, Kylie.

Despite Drake’s alleged “new sound”, this mixtape feels an awful lot like the old mixtape Drake. For starters, there are a whopping 17 tracks which is standard for a Drake mixtape. His raps are polished, tight and punchline heavy whereas his singing tracks are fluid, honest and melodic. Although there are no borrowed beats on this mixtape, the production is flawless. One of the reasons Drake is one of rap’s best sounding artists is thanks to his army of skilled producers. People like Boi-1da, 40, Vinylz and PARTYNEXTDOOR all lend their instrumental construction to the project, making it sound ever so “Drake”.

 Just like any other project from Drake, the content is wide ranged. In songs like “6 God”, “6PM in New York” and “Energy” you can hear him show his braggadocious side that shows no signs of slowing down. The rapid fire delivery coupled with his imperious tone remind us that bar for bar, Drake is top notch. On songs like “Jungle” and “Now & Forever” we see that abstract slow song Drake that is sure to make even the toughest thug’s late night playlist. Finally we get the consciously honest Drake. On songs like “You & The 6” and “Know Yourself” we get a snapshot into Drake’s inner thoughts and get to play fly-on-the-wall for some of his most candid and personal conversations. On anyone else’s project, this much variety would likely sound unstructured and all over the place. Luckily, Drake has mastered the art of displaying so many different sides without sacrificing an inch of cohesiveness.

If there is something that could have been cleaned up here, it’s minor. His recent reliance on stretching out certain words from song to song hinders certain verses. For example, on “6 God” instead of simply rapping “you changed” he really stretches the word out and say “youuuuuu changed“. This type of pronunciation occurs throughout the mixtape and has begun to lose its effectiveness. It is perhaps most evident on “10 Bands.” He raps “I been in the crib with the phoooonnnessss off / I been at the house taking nooooooo calls” and so on and so forth. Although a small blemish in the grand scheme of things, it hinders the replay value of a few tracks.

If you can take anything away from If You’re Reading This It’s Too Late it’s that Drake is at the top of his game right now. There really isn’t one part of his artistry that is lacking in a major way. He seems to be outrageously comfortable in the current hip-hop climate that surrounds him. Amidst his label going through a civil war, his personal feuds with other Hip-Hop heavyweights and the looming competition from some of the game’s most promising artists, Drake finds himself with no visible worries and a mixtape that shows us just that.

https://play.spotify.com/album/0ptlfJfwGTy0Yvrk14JK1I

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