Everyone in the music industry has been waiting for Gucci Man to be released from prison and since discharge he has been very busy. From connecting with Atlanta natives in the industry to releasing music with Drake, he is currently preparing his upcoming album Everybody Lookin’ set to come out July 22.

Now to everyone’s surprise Gucci stars in a new Supreme ad where he brings spectators into his expansive home while he plays the piano on previews new music.

The ad was directed by Harmony Korine who also directed the visuals for Rihanna’s “Needed Me” decided to go with a more behind- the-scenes documentary than something candidly infomercial-like.

“I shop off the Internet. I don’t go to the store,” Gucci says in the minute long spot. “You m*the#%uckas think I go to the store? I just hit the button and the shit just come to the house.”

See the full clip below.

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“Just because it’s 4/20”

Rihanna has been teasing via social media for a while (March to be exact) the visuals to one of ANTI‘s standout tracks, “Needed Me” and today at noon she bestowed us with what we’ve been waiting for –which seems forever–to hear such a female empowered song come to life and it’s totally worth the wait.

Serving as the the third single — after the smash “Work” and “Kiss It Better”— Rih is back once again serving looks, vocals and attitude all with so little effort. The NSFW video squeezes in plenty of nudity and violence for the three minute treatment. Directed by Harmony Korine, whom also served as the director of  the 2013 Florida trap/fantasy film Spring Breakers, “Needed Me”  possesses the film’s elements crossing the lines of savage, yet pretty. The video, shot in Miami,  showcases full of strip club dim-lights, dirt bikes in neighborhoods and skull mask-wearing gunmen.

Other highlights in the video include waterfront views, money showers, puffs of smoke (due diligence to the holiday of course) and the Barbados beauty slaying in sexy (and expensive) revealing attire. Add a hint of murder and you’ve got a recipe of a visual that’s pure savage.

Well into Spring, Rihanna has made her mark with the release of eight studio album ANTI. The album was released January, and since then, nothing has been the same (no pun intended). Rih’s career is continually picking up speed with each move she makes and shows absolutely no chance of slowing down.

Peep the video above.

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The post Rihanna’s New Visual for ‘Needed Me’ Dropped & It’s Lit appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.