Keeping it cryptic and illusive in his new video for, “Tell Your Friends,” singer The Weeknd is taking no prisoners, himself included. Set in a deserted off-the-grid location, the XO artist is shown burying himself. Yes, you read that correctly. The dark aesthetics gradually continue to escalate in the Grant Singer-directed visual as a gravely-looking redhead takes his last breath. There’s obviously some major symbolism going on here, but it’s currently too high-key (or obvious) to be picked up. With his new album Beauty Behind The Madness coming out this friday (8/28), maybe we’ll receive some clarity upon listening to Abel’s latest musical effort…or just be even more confused.

Watch The Weeknd’s new video for “Tell Your Friends” below:

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