A lot of hip-hop fans make a hard distinction between music for the club and music for the mind ( so-called “lyrical” music), but this distinction is mostly a fantasy. Songs like Snow Tha Product‘s “Play” show just how ridiculous this fantasy is. Snow is an amazingly technical rapper; she accelerates and decelerates her flow at will, she utilizes multiple rhyme schemes (sometimes within one bar), she can abruptly shout mid-flow without any build-up or inhalation, and apparently she even raps in Spanish. More impressively, she does these things on nearly every song, even party songs. According to some hip-hop fans, this should be impossible. Well, it isn’t.

On “Play,” Snow hypes herself into a frenzy, partying herself into a manic state that never loses intensity. There’s a reason why her latest mixtape is titled, “Good Nights and Bad Mornings.” Watch “Play” below.

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Snow Tha Product has dropped her new music video “Hopeless,” featuring Dizzy Wright. The focused track challenges listeners (and artists) to be the change they want to see in rap or in the world. Based on their earnestness, Wright and Snow are trying to live up to that philosophy. Watch the video below. The video was directed by Woke Productions.

“Hopeless” will be featured on Snow Tha Product’s upcoming mixtape Good Nights & Bad Mornings 2: The Hangover.

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