Legendary art director George Lois talks about his famous Esquire Magazine covers with the creative director of Wired Scott Dadich

The post George Lois and Scott Dadich at SPD@FIT | Video Interview appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

From 1962 to 1972, George Lois changed the face of magazine design with his ninety-two covers for Esquire magazine. He stripped the cover down to a graphically concise yet conceptually potent image that ventured beyond the mere illustration of a feature article. Lois exploited the communicative power of the mass-circulated front page to stimulate and provoke the public into debate, pressing Americans to confront controversial issues like racism, feminism, and the Vietnam War. Viewed as a collection, the covers serve as a visual timeline and a window onto the turbulent events of the 1960s. Initially received as jarring and prescient statements of their time, the covers have since become essential to the iconography of American culture.

Tonight, Lois speaks with Wired Creative Director, Scott Dadich at the closing of the exhibition, which has been running since last April.

(vi@ SPD)

After the jump, Lois cusses like a Yahoo CEO while sharing the stories of his seminal covers, like the above of Muhammad Ali, Ali’s nemesis Sonny Liston dressed as Santa Claus, Andy Warhol drowning in can of Campbell’s tomato soup and more.

RELATED: Breakfast with Mr. Lois:  Part 1 | Part 2 |Part 3

The post “The Esquire Covers” | George Lois x SPD@FIT at MoMA appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.