When Machine Gun Kelly dropped his sophomore album, General Admission, in the Fall of last year, many deemed the project as a coming out party, of sorts, for him. General Admission displayed a different side of the Cleveland rapper, and was heavy in contrast to his debut effort, Lace Up. “It should have been my first album”, MGK said of General Admission. He proved that he could not only rap, but actually make songs and that was evident on joints such as “Merry Go Round”, “Story of the Stairs” and the subject of this post, “Alpha Omega”, which now has a video to accompany it.

Directed by Ryan Hardy and Ryan Girard, the clip for “Alpha Omega” is a cinematic one, giving us MGK in an abandoned auditorium, surrounded by dangerously tempting women and occasionally drenched in blood. It is a bit sinister, but if you are one of those people who visualizes songs before you see an actual video, this is probably what you would imagine. Not to mention, the imagery actually compliments the song rather perfectly. With lines like, “My music sounds like the devil/Turn that shit off or get out of my temple”, this is easily one of the darker songs on the album, so this what you would want to see.

Of course, Machine Gun Kelly’s rapid fire delivery is present on this song, but instead of rapping fast for the sake of doing so, he is actually saying something. There is no babble here. He mentions plenty, ranging from what it’s like to be from Cleveland and trying to make it out, to his loyal EST fanbase who he backhandedly apologizes for, if one happens to feel their wrath, due to talking sideways about the movement.

Check out “Alpha Omega”, below. If you dig it, be sure to pick up General Admission, which available now.

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As we all know, the epidemic of children growing up in broken homes is very real. Taking the time out to bring attention to that is Machine Gun Kelly as he delivers the stirring new visual for “Gone”, from his latest album, General Admission.

In the Casey McPerry-directed clip, complete with candid home video footage, MGK raps about his current absence in his daughter’s life, due to chasing fame, as well as the void left by his own father who moved away without much notice, five years ago.

“This song is dedicated to every broken home. It’s never too late to fix it”

Watch “Gone”, above and pick up General Admission, if you haven’t yet.

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If you’ve ever seen the movie Snatch, which stars Brad Pitt, you’re definitely hip to the awesome boxing scene from the film. Channeling that very scene is Machine Gun Kelly, with his new video for “World Series”, a banger that you’ll hear on his latest album, General Admission, which is available now.

Nowadays, more and more videos are being released like short-films, and it’s really dope for viewers. “World Series” keeps that trend alive, and maybe even raises the bar a little. Watch it above.

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Tracklisting:

1. “Spotlight” featuring Lzzy Hale

2. “Alpha Omega”

3. “Till I Die”

4. “Eddie Cane”

5. “Bad Motherfucker” featuring Kid Rock

6. “World Series”

7. “Oz”

8. “Everyday”

9. “Gone” featuring Leroy Sanchez

10. “Story of the Stairs”

11. “Merry Go Round”

12. “A Little More” featuring Victoria Monet

13. “All Night Long”

14. “Make It Happen” (Deluxe)

15. “Round Here” (Deluxe)

16. “Therapy” (Deluxe)

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Last summer at his annual EST Fest, Machine Gun Kelly handed 5,000 fans a card. On that card, there were many things, including the title of his upcoming sophomore album, which we now know will be called General Admission. There is no official release date, as of yet, but one has to believe that the album will be here sooner than later.

MGK is also gearing up to hit the road, for what is sure to be a high-energy summer tour. Below are the dates. Catch a show, if he’s in a city near you.

Photo: James Douglas

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