Game 5 between the Spurs and the Heat was all the talk for Sunday night – until halftime. Jay-Z, who recently teamed up with Samsung in a deal reportedly worth millions, took over the night with a simple 3-minute commercial.

The video (which can be viewed below) shows Jay in the studio with Timbaland, Pharrell, Swizz Beat and Rick Rubin, with plently of Samsung product integration all around them. But the strange thing is that the “next big thing” is not a new Samsung phone, but a new Jay-Z album. “Magna Carta Holy Grail,” the rapper’s fifteenth studio LP, will be released July 4 through a limited release for Galaxy users.

The album will be given out free to the first million people who download an official Samsung Galaxy app, which will be available June 24 through the album’s website here. These fans will gain access to the album prior to its release date to the general public, which will arrive 72 hours later.

According to the WSJ, Samsung bought each album at $5 a piece, however there has yet to be confirmation on whether or not those sales would count towards Jay’s first week soundscan numbers. If they do count, that essentially means Hov would score a platinum plaque week 1.

Check out an official statement for the album below.

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