The G-Shock company continues to push the envelope and embrace the hip-hop culture with the unveiling of the G-Shock “Camo” series. A private, invite only, event got the ball rolling and the atmosphere toed the line of chic and urban. Drinks flowed and industry tastemakers, such as DJ Clark Kent and Curtains (of En Noir fame), mingled with journalists such as Cory Townes and other brand ambassadors from all over NYC. The vibe turned up midway through the festivities as music from Fetty Wap, Kanye West, and Big Sean made the champagne flutes and glasses of Hennessy tremble. A photo booth gave all those in attendance ample opportunity to style on ‘em. The G-Shock Camo series is available now, online and at retailers nationwide.

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