Puma may have just increased their fan base, as Rihanna has just landed the role of a creative director for the company. The style icon is known for her fashionable swag, reflected through collaborations with high street stores, so we can expect exclusive designs in the nearby future.

The Fresh Off The Runway star will hold the role of a brand ambassador, which appears perfectly fitting considering she is already flaunting the gear across Instagram. Additionally she will also feature in the brands fall 2015 advertising campaign, confirmed as she attended the headquarters in Germany earlier today.

The company’s CEO, Bjorn Gulden was the first to inform the world of the partnership, explaining why he has complete faith in RiRi:

“Her global profile, her charisma and individuality, her ambition. All these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”

Check out Rihanna kicking it in style…

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The post Rihanna Reveals Partnership With Puma appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.