Starting off with picturesque aerial views of her city, the Atlanta-based rapper LOSA raps about being addressed as a queen and why being friendly is not permitted, due to where she’s heading in life. In a mostly black ensemble atop a roof in the heart of Atlanta, the attractive, freckled-faced rapper lists the reasons why anyone would be envious of her success. Watch as OGG’s first lady shines in her new short video for the Protegé Beatz-produced “Envy”.

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One of the standout tracks from the “You Wouldn’t Know” EP gets some beautiful imagery to pair the vocals: the MC collaborating with director Bertrand Touchard (InDaProd) to create a versatile mix of visuals ranging from Aaron performing in an all-black room to a somber room full of balloons and party favors floating around Aaron as he holds a glass of wine in his hand.

These are some of the best visuals yet from the up-and-coming MC. This won’t be the last time you’ll be seeing the ICK leader. Here’s what Aaron had to say about the project:

“I feel like rappers tend to glorify their vices rather than speak on them realistically. L.E.G. is kind of about the flip side to the drugs, women and money. Yes, the shit’s fun, I want all of that stuff too, but people end up unhappy cause they’re chasing a fantasy. Myself included.”

The post New Video: Aaron Cohen – “L.E.G. (Lust, Envy, Greed)” appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.