“Crack In The Pavement” is an anthem for all the underdogs out there who have thrown middle-fingers at the opposition and stayed on their grind. It’s also the latest single from Ed. E Ruger, who’s joined by fellow Greensboro emcee GamerGad, and Detroit bully rapper Guilty Simpson, with DJ Phillie Phresh manning the turntables.

Guilty’s gruff signature vocals sets off the track with bars directed at his naysayers, who “told me my life should be void.” They’re eating their words now, though, because he’s touring and smoking that good overseas. That sentiment carries on throughout the track, whether it’s Ruger spitting on the hook, “I’m from the sewer, but I knew I was destined for greatness,” or GamerGad looking back at everyone who tried to pull him down amidst slick references to Super Mario and Red Dead Redemption.

Ruger sums it up best, though, barging through Jon Jackson’s brooding instrumental and delivering lines like: “On my own terms I made it, navigated through the circus/ Never listen to these clowns, when they doubt I was determined/ Writing verses that’ll make you question life like a sermon.” They’re self-assured rhymes, but they’re also well deserved given that his music has been heard on The Boondocks, Breaking Bad, ROH Wrestling, and other notable programs.

“Crack In The Pavement” is now available for stream in promotion for Guerrilla Grind Pt. 2, which is due out this Saturday, Aug. 6 exclusively through Bandcamp. That same evening, Ruger will take the stage at Arizona Pete’s in Greensboro, N.C. for his album release party. Exactly one month later, the project is set to resurface through all major digital retailers and streaming platforms.

Twitter:
• Ed E. Ruger: https://twitter.com/Ed_E_Ruger
• Guilty Simpson: https://twitter.com/guiltysimpson
• GamerGad: https://twitter.com/GamerGad
• Phillie Phresh: https://twitter.com/IconoclastCrew
• Livewire Ent: https://twitter.com/livewire06

Ed E. Ruger Online:
• Instagram: https://www.instagram.com/ed_e_ruger
• Facebook: https://www.facebook.com/EdERugerMusic
• SoundCloud: https://soundcloud.com/ederuger

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The post New Music: Ed E. Ruger – “Crack In The Pavement” (feat. Guilty Simpson & GamerGad) appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Chances are highly likely that you’re familiar with the work of Greensboro, N.C. upstart Ed E. Ruger, but you just may not have realized it yet. How, you ask? Well, dude’s music has been featured in huge shows like The Boondocks and Breaking Bad—and who hasn’t seen either of those? … Exactly.

Beyond his work on TV, Ruger has been paving his way in the indie-rap scene through super-hype performances and ill original tracks. And we get a dose of both in his new video for “You Ain’t Built Like This,” the tough lead single off his upcoming album Guerilla Grind Pt. 2.

Backed by producer J. Narley’s huge beat, Ruger and his guests destroy the stage and their verses while Phillie Phresh cuts up samples on the hook. Of course, the mic dominance isn’t terribly surprising considering Ruger is joined by the likes of Blind Fury (known for his insane freestyle skills) and Fish Scales (of Southern rap group Nappy Roots).

The visuals are presented by Livewire Ent. and Ruger’s squad (Iconoclast Crew). And just in case you’re in the area, the Iconoclast Crew is presenting the Gate City Cypher event at Shiners in Greensboro thisSaturday, April 30.  “You Ain’t Built Like This” will land on Ruger’s latest project, Guerilla Grind Pt. 2: The Token, which should be dropping this summer and features Guilty Simpson and Wax, among others.

If you’re feeling what the NC spitter delivered here, be sure to peep his Bandcamp page to hear his first Guerilla Grindinstallment.

The post New Visual: Ed E. Ruger – ‘You Ain’t Built Like This’ (Feat. Blind Fury & Fish Scales) appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.