If anyone was going to bring advertising and street art together in real hip-hop style, it’d be none other than Jay-Z, of course. Droga5, the advertising company that marketed Jay-Z’s book Decoded won an Outdoor Grand Prix Award on Tuesday. The advertising campaign literally hit the streets and posted the pages of Jay-Z’s book where it all happened.

Watch the video for full details about how the whole thing came together. This project was epic.

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