As the fall season approaches, Drizzy’s OVO print broadens its horizons. By intertwining the voice of the streets, each collection brings character to the scene, with pop-up shops standing in a light of their own. Staying true to an already authentic and classic feel, the newly released apparel is certainly fitting for the months ahead.

Having been given a taste of the 6 God’s swag; Toronto style, we can’t help but anticipate sleek designs and this is exactly what we receive. If the current offerings were not enough to fill your closet, look no further because these additional pieces reveal the perfect blend.

Upholding a neutral tone with grey, navy and black creations, there really is a piece for everyone. Of course no collection would be complete without an OVO imprint, and the gold imagery only certifies your swag.

Why not take a look at the entire collection here, or better yet cop the designs in store.

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With the success of Drizzy’s fashion attire, the OVO imprint has become more than a label.

Having already established a foundation through pop-up shops and online platforms, it is not surprising that a summer collection is on the horizon; actually set to launch at the Toronto store today.

There is no doubt that the new apparel will reflect all things Drake, giving WOES a chance to step into the rappers world, and more importantly cop the swag in its entirety. If you are not sure what to expect, it appears the designs reflect a more classic, minimal approach this time, of course absorbing the album tone along the way.

A Twitter announcement made this clearer, as we were given a taste of the upcoming releases; a neutral assemble fit for the summer season.

Peep the preview below, and don’t forget to hit up the Flagship store June 20th or as an alternative, the clothing line can be purchased online from June 24th.

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We’re all aware of the Drake and battle emcee Murda Mook had a “run in” at a Toronto night club where Drake made a public all to battle Mook on certain terms. Since then, fans of the battle culture have been weighing in on whether a battle between the two would ever take place. Last weekend at  their NOME 5 event, and much to everyone’s surprise, Drake made an a appearance, but was quickly challenged by Murda Mook in front of the entire audience. Check out the video below.

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The 6 God is becoming more than your typical artist, as he holds a brand image that stands in a light of its own. Of course we are referring to the OVO print, which is recognized almost worldwide for its distinctive logo.

As we know, Champagne Papi’s fans are always quick to respond to anything associated with the Toronto artist, as he never fails to hit the streets with new surprises and memorable lyrics. For those viewing Drake as a style icon, we are pleased to say that a new foundation will be in place within the US; A pop-up store located in Los Angeles.

Just last year, we were blessed with the Toronto establishment, which incorporated a highly creative design, with all things Drizzy making up the interior. We are expecting the L.A. platform to be even more successful, as a wider audience are now able to cop the OVO swag at their leisure.

So for the details you were waiting for:

The store will launch April 4th to the 30th and will be located at:

112 1/2 S. La Brea St., Los Angeles, CA 90036.

With the confirmed opening times:

Monday – Saturday 11am – 7pm and Sunday 12pm – 6pm.

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The success of Drizzy’s album already speaks for itself, moving 495,000 copies in its first week, a movement respected by many acquaintances in the game. Although the “If You’re Reading This It’s Too Late“ project has already hit the industry worldwide, recognized immediately by the distinctive cover art, we are yet to see the LP land in stores.

Needless to say, The OVO frontman has fans holding onto his every word, whether he is lighting up arenas or dropping something fresh for the streets. We can therefore expect even greater results April 21st, as 6 God releases the complete LP we’ve all been waiting for.

And if this isn’t enough for Drake’s Woes, the presentation will also include two additional bonus tracks titled “How About Now“ and “My Side.”

Be ready to throw some bands on the physical copy dropping in the upcoming month, as Drizzy heats up the industry on another level, yet again.

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After dropping a freestyle over Drake’s latest “Started From The Bottom”, Washington D.C’s favorite Slutty Boy drops the cover for his upcoming mixtape aptly titled SDMG via Instagram. While we wait for the impending mixtape,  listen to the best freestyle we’ve heard over Drizzy’s joint thus far below.

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