The Swank PR Trifecta Panel featured (from left to right) Marc Glanville, Briahna Gatlin and Burrell Communication’s Dave Jackson and Tracy Anderson. RESPECT Magazine’s Managing Editor Brandon ‘Scoop B’ Robinson moderated the event. Photo Credit: Tito Garcia

In a standing room only panel, Chicago based, Swank PR’s  “The PR Trifecta” Artist, Business & Branding Partnerships in PR workshop was a hit on Friday April 21. Housed under the umbrella of the Google sponsored Lake FX Conference, the largest mid-west free conference for emerging artists and creators,executives, business execs and public relations experts were all in attendance at the Chicago Cultural Center’s 5th floor in their spacious Millenium Room.

Panelists discussed branding, their passion for the business of entertainment and music and success stories of how their clients made it.

Simply put: no brand can exist without the artist and the artist can’t be branded without great representation.

I moderated the panel which included Marc Glanville of Mosaic, Lyrical of Lyrical Eyes Management, Briahna Gatlin of Swank PR and Burrell Communication’s Dave Jackson and Tracy Anderson.

Marc Glanville, Briahna Gatlin and Lyrical dialoguing during PR Trifecta workshop at Lake FX Chicago. Photo Credit: Tito Garcia

The PR Trifecta panel addressed the multi layers of cross branding artists and brands through public relations and building partnerships.

Kevin Liles, co-founder of 300 Entertainment and CEO of KWL Management, closed out the conference with his discussion and keynote address

“What I loved about the panel was the wealth of insight on branding that so many people had no idea about,” SWANK PR’s Briahna Gatlin told RESPECT Magazine by phone. “In this digital age we need to look into the idea of making partnerships and brands apart of the formula for success.”

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