Channelling attentions in a single direction is clearly not RiRi‘s style. The well-rounded nature of her talents leaves no blank spaces, as she continues to balance the art of both fashion and music.

As we know, the R&B sensation previously kicked off an excellent collaboration with Puma, serving as a creative director for the major brand. Bringing this project to life, Rihanna becomes the focus of a new advertising campaign that really sets the work in motion.

The black and white clip is simple yet stylish, embracing the feel of natural beauty. Of course the fashionista applies her personal touch to the scene and this is exactly what we hoped for. If you are looking for a fresh way to work out, this apparel is definitely the answer. Check out the campaign above.

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