Our very own Elliott Wilson was there giving daps and pounds to his homies. Supposedly, hip-hop’s finest Pete Rock was in the building bodega. Karen Civil was spotted taking in the sights. Even Statik Selektah and Action Bronson managed to lay low behind the crowd.

Saturday’s Brisk Bodega, which celebrated the revival of Shady Records, not only piqued the interests of these guests, but also diehard fans who filtered in and out throughout the day. Hosted by Brisk and Cornerstone, the pop-up museum on Bleecker Street in New York City was an exploration of its historical timeline. It displayed the rise of the label through rare photos, art, sneakers, objects, and custom-made artist exhibitions from 50 Cent to Obie Trice.

The 2.0 Boys themselves – Yelawolf, Joe Budden, Joell Ortiz, Royce da 5’ 9’’ and Crooked I of Slaughterhouse – couldn’t let fans have all the fun. They made a surprise appearance during the day to show some love.

Read the rest of the recap and check out some performances after the jump.

The space was plastered with everything associated with the Shady brand. There were black and white artworks of each member, banners of the imprint’s album releases and posters. Walking through the collection, everyone in attendance had their own favorite to talk about. Still, these were some highlights from the Shady vault that caught our attention: The famous “Dr. Dre Is Missing” milk carton from “The Real Silm Shady” video, a graffiti etching of Proof with photos alongside Eminem, the claymation figurines with some backdrops from Em’s Brisk commercial and  iconic covers from RESPECT. and XXL.

The evening’s concert performance by Yela and Slaughterhouse with DJ Enuff on the turntables capped off a full-day of repping Shady Records. The barkeepers in the back made sure to keep the crowd hyped with mix drinks Whiskey Yela and Slaughter Water, which both Yela and Crooked I shouted out.

Yela performed cuts off Trunk Muzik: 0-60 – including “My Daddy’s Lambo,” “I Wish” and the title track “Trunk Muzik” – and addressed his gratitude of “Pop the Trunk,” a buzzworthy track with a viral video, which was based on real experiences that eventually made the mixtape Trunk Muzik to the desk of Paul Rosenberg, and to the hands of Marshall Mathers.  He also threw in “Hard White” during his set and rocked out with the DJ’s trickster scratches on “You Ain’t No DJ.”

Slaughterhouse concluded the show with “Sound Off,” “Microphone,” and “The One,” before calling upon Yela to spit their verses on the monstrous posse cut, “2.0 Boys.” Officially standing tall, its Shady Records 2.0 who is about to shake the game up with Radioactive and Slaughterhouse’s looming second album.

Peep some photos over at Techie.

Shouts to RapRadar on the visuals.

The post Brisk Bodega Recap appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.

Building on the partnership that sprang from a successful Super Bowl commercial featuring Eminem, Shady Records and Brisk Iced Tea have launched the “Brisk Bodega,” a website tribute to the bodega’s role in music as seen through the eyes of Shady Records’ artists. The project will feature Shady signees Yelawolf and Slaughterhouse, and will be curated by our own editor extraordinaire, Elliott Wilson.

The first posting on the site highlights Yelawolf’s tour bus, decorated with visuals from artist and illustrator Tristan Eaton. Check out the video above, and some of the pictures below, and check back for more news from the project (in particular a rumored NYC concert looming in the distance).

The post The Debut of the Brisk Bodega appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.