Murs is hard to keep up with—he’s always got his hands in something, most recently, live television. As part of Murs‘ Where You At? L.A., a live show with Boost Mobile, the former Living Legends emcee will attempt to break the Guinness World Record for the longest freestyle rap. Titled “Bars For Days,” the event takes place during the finale episode of the five part series.

According to Murs (real name Nick Carter), the idea to break the Guinness World Record came about while discussing Boost’s streaming program.

“We were talking about Boost’s unlimited music streaming program and how to get that across to consumers,” Murs said in an interview with Billboard. “I’m like we can do a 24-hour rap and started suggesting people for it. The more I talked, the more it seemed like something I could do…But this will be live streamed for all 24 hours. People can go to bed, wake up and make sure I’m still rapping. Whenever you want to tune in, I’ll be there for 24 hours. The more I talk about this now, the more I think about ‘what did I get myself into.’”

Murs also mentioned he hopes he can take the show on the road.

“I would love to take the series to other markets and expose hip-hop cultures there like New York, Atlanta, the San Francisco Bay Area,” he said. “Texas has a lot going on, as does Chicago. If we go to the East Coast, hopefully we could do something with North Carolina hip-hop. There’s a lot of hip-hop out there from Kid ‘n Play to 9th Wonder and others.”

The first episode of Where You At? L.A. aired Wednesday, July 13. The “Bars for Days” 24-hour live show airs September 28. Visit www.facebook.com/murs for updated information.

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