In late June, Karmaloop TV announced that Pharrell Williams would be the station’s new creative director (covered here). Rumor had it Pharrell was going to try to take KTV in a new direction, back to the “old MTV” days of pure hip-hop, culture and music.

A little over a month later, Pharrell and Karmaloop founder Greg Selkoe talked to Bloomberg about exactly what changes they are considering. Mainly, they want to cater the station to what they consider the “verge generation:” a group of tech-savvy, fashion-forward, and multi-cultural youths in today’s society.

Sounds tough to try to snag the teen audience that is already hooked to other stations and shows, but if you ask me, I think they’ll be able to pull it off. From the Billionaire Boys Club to Qream, everything Pharrell touches turns to gold.

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