The fight many have been waiting for is happening tonight. And to celebrate that the Billionaire Boys Club have teamed up with Feature for a limited-edition shirt titled “Fight Of The Century.”

In the shirt’s center is the Billionaire Boys Club astronaut dressed in boxing attire, with the BBC logo acting as a backdrop. The back of the t-shirt has an illustration that brings together the companies logos and hint at the fight’s destination. “Fight Of The Century” comes in either black or while, and can be purchased here.

Look at the photos below, to see if you want to cop. There are only 100 so be swift.

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Author, social media strategist & marketing guru “Great Scott” Mckenzie debuts his fourth audiobook: The Digital Machiavelli: The Five Laws of Wealth & Power. Produced by Jameson Bennett, this free business audiobook simplifies the process of incorporating patents, licensing, franchising, royalties & trademarks into any business model. After working with notable brands such as McDonald’s, Billionaire Boys Club, Reebok, Y-3 & Donna Karan, Scott unveils the tricks of the trade in the marketing industry with a fresh & unique perspective on effective techniques that yield results in the digital age. Great Scott also breaks down the carefully crafted illusion of choice consumers are faced with by both corporations and mass media. The goal is to help listeners gain a better understanding of exploitation, the harsh unwritten rules of life and to increase their overall social intelligence that will benefit them in both their professional and personal lives. This free project is a must listen for any entrepreneur looking to start or grow his or her own business in the digital age and is available for downloading and streaming on Soundcloud.

Chapter 1- The Dangers Of A Good Example (14:45)

Chapter 2- You Need The Corny Shit To Make The Hot Shit Hot (1:10:34)

Chapter 3- Create the Category (1:35:18)

Chapter 4- Causality (2:12:47)

Chapter 5- The Internet Celebrity aka CeWebity, The New Age Lemonade Stand (3:01:11)

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Below is the entry that Pharrell Williams documented for the New York Times, detailing a week in his shoes. Check it out below, it’s a pretty interesting read.

WEDNESDAY, FEB. 15 In Miami, it’s usually warm, but I’m mostly indoors. I started off my day wearing a Billionaire Boys Club white crew neck T-shirt, blue denim jeans and SpongeBob SquarePants toe socks. I love SpongeBob; I just think he’s funny. Squidward is my favorite, though. If he was a human, I would hang out with him. I had a photo shoot scheduled with my good friend Nigo for his brand Human Made and we decided to have the shoot at my apartment. I modeled a lot of the clothes, which pay homage to the very early Levi’s cuts, and ended up really loving these striped shorts. They were simple but the fit was awesome. I tried to take it from Nigo, but he said he needed it.

After the shoot, I headed to the studio to meet up with Diplo. Kept on the jeans and changed into a blue flannel shirt, black N.E.R.D. logo skullcap and my custom Timberland six-inch black leather boots. I drew on the boots with white and red Sharpie paint pens. It’s a bit American mall rat- and punk-influenced: some cartoon graphics and a small Chanel CC logo. After, I stopped by one of my favorite stores in Miami, the Webster. The owners have great taste and they carry Chanel. I’m a really big fan.

THURSDAY, FEB. 16 A very rare day off. Aside from a few conference calls, I spent it at home with my family, so just put on a Gap white V-neck T-shirt, gray sweat pants and my oversized Mickey Mouse yellow slippers.

FRIDAY, FEB. 17 Off to New York for a photo shoot. I wore my black leather jacket: a biker style and a collaboration between Junya Watanabe Comme des Garçons and Vanson. Nigo introduced me to Junya Watanabe’s designs a few years ago and I’ve liked Junya’s sensibility ever since: out of the box, but not trying too hard. I added a blue and red flannel shirt and a black skullcap. Our next destination was L.A. To prevent myself from getting sick on the plane, I wrapped a Junya plaid and camouflage print scarf around my neck.

SATURDAY, FEB. 18 First session of rehearsals for the Oscars today. The weather was beautiful and sunny so I wore a Human Made logo T-shirt, RRL blue selvedge denim jeans and my black Lanvin sunglasses. On my feet were the six-inch Timbs. I’m a creature of habit. You can always expect the temperature to drop at night here in L.A., so I brought my blue Mark McNairy workman’s jacket with me.

SUNDAY, FEB. 19 Day 2 of rehearsals at Capitol Records. Still can’t believe that I have the opportunity to be involved. Hans and I collaborated, but it’s mainly his world, which is like a university. I’m just lucky that I got a full scholarship. Wore my default outfit: a Billionaire Boys Club white V-neck shirt, blue jeans, black N.E.R.D. logo skullcap, Junya Watanabe black leather jacket and the Timbs with red laces. Tied a gray and red flannel shirt around my waist. Grunge, baby!

MONDAY, FEB. 20 Presidents’ Day. Worked with Corinne Bailey Rae in one room and my new hip-hop artist Buddy in another room. I decided to wear a gray V-neck shirt, navy hoodie, black RRL jeans and black low-cut Chuck Taylor sneakers. I also brought along an Hermès Haut à Courroies bag in camel. I use it for my computer.

TUESDAY, FEB. 21 Another session today with Corinne. We spoke yesterday on doing another track together. I went to the studio wearing an olive Billionaire Boys Club V-neck T-shirt in this super soft pima cotton, jeans and tan Timberland chukka boots. (I also drew a small Chanel CC logo on this pair.) After, I had to attend a dinner party at the Chateau Marmont. I wore a white V-neck shirt and dark blue Ralph Lauren denim jeans. Over that was a gray Junya blazer in this wool sweater material. It also had brown suede front pockets and elbow patches. On my feet, I had on black wingtip boots, a classic style but bright yellow soles. Lastly, I put on this white gold and diamond ring, superoversized — you know, for the sake of fashion.

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In 2005 Pharrell Williams, one half of the Grammy winning production team The Neptunes, along with his manager Robert Walker, partnered with Japanese fashion icon Nigo (founder of the highly successful A Bathing Ape / BAPE brand) to launch two lines of luxury clothing, Billionaire Boys Club and Ice Cream.

Pharrell is one of the most successful and prolific music producers of his time, producing and appearing as a vocalist on hits for artists such as: Madonna, Beyonce, Justin Timberlake, Gwen Stefani, Jay Z, Usher, Janet Jackson, Nelly and Snoop Dogg. Pharrell has also become a fashion icon in his own right, named Best Dressed Man of 2005 by Esquire magazine, he was the face of a 2006 advertising campaign for Louis Vuitton and collaborated with his partner nigo to design a line of sunglasses for Louis Vuitton. In 2007, Pharrell, along with camille miceli to design a highly regarded line of jewelry for louis vuitton. Pharrell is considered to be an influential part of A Bathing Ape’s enormous success in the United States.

The Billionaire Boys Club and Ice Cream brands are focused on high-end luxury sportswear. The lines consist of T- shirts, polos, sweatshirts, knits, denim, suits and shirts; outerwear in leather, down, cotton, and technical fabrics; hats, sneakers, underwear, socks and accessories. All of the items are produced in very limited quantities, using only the highest quality materials and are manufactured in Japan. Our smaller sizes are cut with our female customers in mind, and there are plans to launch a women’s line in the near future. The brands are known for their unique style, incorporating bright colors and innovative patterns, influenced by classic design and vintage style. The brands are credited for the introduction of the “all over print” sweatshirts, however they have moved away from that early look, forging ahead to set new trends.

BBC opened its first Flagship store in Tokyo, Japan in 2005 and opened two more stores (New York and Hong Kong) in the fall of 2007. The brands are very exclusive and are only available in approximately forty stores worldwide including Barney’s New York flagship and Co-Op stores, Fred Segal in Santa Monica, Colette in Paris, and other high end boutiques around the world.

Billionaire Boys Club is on its 11th season of defining hip-hop fashions. Learn more about the label and shop online HERE.

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As part of the production duo The Neptunes, Pharrell Williams has won Grammys, helped to sell millions of albums, and become the face of nerdy cool in hip-hop. More recently, Williams has branched out into fashion and art, designing sunglasses and modeling for Louis Vuitton, working with Paris boutique Colette, as well as launching his own clothing line, Billionaire Boys Club, a footwear line, Ice Cream, and partnering with textile firm Bionic Yarn. Last year he collaborated with artist Takashi Murakami and jewelry house Jacob & Co. to create The Simple Things: a cupcake, a bag of Doritos, a bottle of Heinz ketchup, a Pepsi can, a sneaker, a condom, and a bottle of Johnson’s Baby Lotion—encrusted with 26,000 rubies, sapphires, emeralds, and diamonds inside the mouth of a Murakami sculpture—shown at Art Basel in Switzerland. Oh, and he still finds time to make music: Last month, Interscope released the soundtrack to the animated comedy Despicable Me, which Williams co-wrote, and this fall, he will unveil his fourth album with his group N.E.R.D, which includes Shae Haley and Williams’s Neptunes cohort Chad Hugo. As the name of the alt-rock trio suggests, the 37-year-old Williams is a connoisseur of cool, but not a slave to it.

What is less known about Williams is his interest in science—specifically, the brain. He recently became fascinated with the work of Dr. V.S. Ramachandran, a professor of neuroscience and psychology at the University of California, San Diego. Ramachandran, director of the university’s Center of Brain and Cognition, has been called one of the “hundred most prominent people to watch” in the 21st century by Newsweek magazine. Still, it would be difficult to imagine two less likely collaborators: one is a pop-music icon, the son of a handyman and a schoolteacher from suburban Virginia who now rolls around Miami in an Enzo Ferrari. The other is a neuroscientist, born in India and educated at Cambridge. What could they possibly have in common? A lot, as it turns out. But in the following conversation, it’s easy to see how both men feed off of each other with the thrill of discovery, and take mutual pleasure in zigging while the rest of the world zags.

To read the full interview click HERE

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