Blackberry is teaming up with cultural gurus around the nation for the launch of their new phone line. In an attempt to get hip they are asking for video submissions from the college demographic in one of six areas: Fashion, Film, Pop Culture, Entrepreneurship, Music and Sports.

Here’s a primo example about streetwear culture:

Streetwear Culture 101 – Presented by Network120 & Blackberry from Network120 on Vimeo.

If you liked this video be sure to share the love and vote for Network 120 (yep, the same Network 120 clothing brand built by the Reckless Philly Youth Consortium over at TheCXX.com).

These corporates sure are trying to snag us 20-somethings and the force is strong with this one.

To check out all the submissions visit http://bbmchallenge.blackberry.com/desktop/en/us/home.html

The post Contest: Blackberry Launches Challenge to Find Next Cultural Protégé appeared first on RESPECT. | The Photo Journal of Hip-Hop Culture.